Director of Growth and Demand Generation

pubGENIUS

3d•Remote

About The Position

pubGENIUS is an elite React.js and Next.js development company and AdTech startup building web and AI products for clients across the US and Europe. We don’t compete on low-cost development cycles; we operate as a long-term, high-reliability engineering partner for brands in the Fintech, Healthcare, AI, and Enterprise B2B SaaS & Cloud Infrastructure sectors where technical precision and regulatory fluency aren't optional. We are looking for an exceptional, full-stack Director of Growth & Demand Generation to own that pipeline end-to-end.

Requirements

4+ years of B2B marketing experience specifically working for custom software development agencies or high-end IT consulting firms.
Can prove you have built campaigns that directly contributed to closing high-value, six- or seven-figure enterprise service retainers.
Knows exactly how to write compelling, sophisticated copy that cuts through the noise in the inboxes
Is a self-starter who can map out the macro-strategy on Monday, write the hyper-personalized email templates on Tuesday, and audit the funnel metrics on Friday.

Responsibilities

Design and execute Account-Based Marketing (ABM) campaigns targeting North American mid-market companies
Set up, scale, and optimize our cold email infrastructure, LinkedIn sequencing, and data enrichment tools.
Collaborate with our technical delivery teams and PMs to transform our massive success stories into high-end technical case studies, white papers, and narrative-driven pitches.
Guide our internal technical digital marketer to optimize highly tailored, high-intent vertical landing pages (e.g., /fintech, /healthcare, /saas) that convert cold executive traffic into diagnostic discovery calls.
Take absolute accountability for Sales Qualified Leads (SQLs), Pipeline Velocity, and Total Closed-Won Pipeline Value.