Growth & Demand Generation Manager

LightSource•,

3d•Onsite

About The Position

LightSource is building the next-generation operating system for Procurement. Sales has Salesforce. HR has Workday. Procurement is next. We build SaaS software that helps procurement leaders discover vendors, manage negotiations, and buy intelligently. Our team is small but growing quickly, backed by top-tier investors and already winning enterprise customers. We're tackling a massive market filled with complex, high-impact problems. The team includes people who've helped build companies like Tesla, Waymo, McKinsey, and Google X. We hire exceptional people, move quickly, give direct feedback, expect excellence, and have a lot of fun doing it. We're looking for our first Growth & Demand Generation Manager — someone excited to help build the marketing function from the ground up. This isn't a typical demand gen role. You won't be handed a rigid playbook — you'll help write it. You'll work closely with leadership and our Account Executives to build the inbound and outbound marketing motion that fuels our next phase of growth. The right person will combine analytical rigor, creative instincts, and a builder's mentality to drive pipeline from procurement leaders at some of the world's most interesting companies. You will be the architect of our demand engine and help set the foundation for how LightSource goes to market.

Requirements

3–5 years of experience in demand gen or growth marketing, ideally at a B2B SaaS or data-driven company
Have a track record of running paid campaigns on LinkedIn and Google, including budget management and optimization
Are comfortable with HubSpot — you know how to build workflows, not just use templates
Have strong analytical instincts: you track CAC, MQL volume, and pipeline sourced, and can diagnose why numbers move
Can write clear, direct copy when needed and brief agencies or contractors effectively
Thrive in fast-moving startup environments with high autonomy and high expectations
Want to grow into leadership and help build a team over time
Value direct feedback and continuous improvement

Nice To Haves

Located in (or willing to relocate to) San Francisco, Boulder/Denver, or Seattle
Prior experience in industrial tech, supply chain, or manufacturing SaaS
Familiarity with ABM tools (6sense, Demandbase, or similar) and intent data platforms
Experience building first-party audience strategies

Responsibilities

Build the demand generation playbook from scratch — AEO, paid, lifecycle campaigns, ABM programs, and the attribution stack that shows what's actually working
Own top-of-funnel pipeline generation and be directly accountable for MQLs and sourced pipeline
Partner closely with sales to define ICP tiers, score inbound leads, and design tight MQL-to-SQL handoffs
Build and run account-based marketing campaigns targeting key verticals: manufacturing, industrials, and supply chain-heavy sectors
Manage and optimize budget allocation across channels, continuously testing and cutting what doesn't perform
Own HubSpot workflows, landing pages, and campaign operations end to end
Coordinate with content and PMM to ensure campaigns are backed by strong messaging and relevant assets
Help hire and mentor future marketing hires as the team grows