Director, Global Marketing GI, Oncology
About The Position
As part of Takeda’s Global Marketing team, the Director reports to the Head of GI and works with cross-functional teams. The role supports pre-launch, launch, and in-market strategy and execution for current and future GI pipeline oncology indications. In collaboration with the brand team, the Director helps define the competitive environment, identify opportunities to differentiate GI therapies, and develop tactics that communicate unmet needs and the clinical value of Takeda’s therapies. The Director provides strategic direction, prioritizes resources, and builds support from the cross-functional global brand team to advance launches and commercialization. The role contributes to the GI pipeline portfolio Brand Plan and annual Global Brand Plan, including strategic campaigns, budgets, positioning, and execution. It develops and implements marketing initiatives—including disease education, biomarker testing, and branded promotional campaigns—and partners with functional leaders to support revenue growth and brand success. The position also leads management of critical issues with internal stakeholders, develops market-shaping and brand-development solutions, establishes marketing best practices, and applies customer segmentation, value propositions, and communications to integrated commercial execution. The Director ensures market information is gathered, competitive activity is monitored, customer needs are identified, and participates in relevant program teams as a leader or member.
Requirements
- Bachelor’s degree (BA/BS) required.
- At least 7 years of pharmaceutical or biotechnology industry experience.
- At least 3 years of product marketing experience.
- Previous oncology launch experience required.
- Thorough understanding of core marketing principles and their application to pharmaceutical products.
- Understanding of the evolving market access landscape and payer requirements.
- Ability to work independently, lead cross-functional projects, and contribute as a team member.
- Understanding of strategic brand planning and execution, clinical development, and regulatory affairs processes.
- Ability to interpret complex scientific and medical data across multiple assets.
- Excellent written and oral communication skills.
- Ability to travel as needed.
- Knowledge of planning and organizing, building positive working relationships, cultural sensitivity within a global team, making recommendations based on customer needs, negotiation, and active listening.
Nice To Haves
- Scientific or medical educational background.
- MBA.
- GI marketing experience.
- Experience leading matrix or functional teams.
Responsibilities
- Provide strategic direction, prioritize resources, and gain support from the cross-functional global brand team for launches and commercialization efforts.
- Execute pre-launch, launch, and in-market brand strategy within Global Marketing for the GI pipeline portfolio.
- Collaborate on the GI pipeline portfolio Brand Plan, including high-level strategic campaigns and the overall budget.
- Collaborate with directors across functions to help drive revenue for the Oncology Business Unit.
- Support a cross-functional team responsible for strategic and tactical marketing operations that achieve brand success.
- Contribute to marketing plans, including the annual Global Brand Plan, and partner with core global team leads to ensure delivery.
- Define and implement marketing initiatives with the global brand team, including unbranded disease education and biomarker testing initiatives and branded promotional campaigns based on emerging GI oncology evidence.
- Lead identification and management of critical issues for internal stakeholders, including R&D and functional partners, and create market-shaping and brand-development solutions.
- Establish, implement, and maintain best practices in brand marketing and supportive functions such as forecasting and market research.
- Use customer segmentation, value propositions, and communications to support integrated commercial execution.
- Ensure market information is acquired, competitive activity is monitored, and customer needs are identified.
- Work within relevant program teams as a leader or member.
Benefits
- Stimulating career opportunities.
- An inclusive, collaborative workplace.
- The opportunity to grow through life-changing work.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
