Director, Global Marketing GI Oncology (New Product Planning)

Takeda•Boston, MA
•$177,000 - $278,080•Hybrid

About The Position

As part of Takeda’s Global Oncology Products & Pipeline Strategy (GOPPS) global marketing team, the Director, Global Marketing GI Oncology (New Product Planning) works in the gastric cancer and/or pancreatic ductal adenocarcinoma (PDAC) spaces. Reporting to the Head of GI Oncology, this individual contributor leads commercial opportunity assessments and translates clinical, scientific, and market data into strategic, actionable recommendations for senior leadership and cross-functional stakeholders. The role partners across GOPPS, R&D, Medical Affairs, Pricing Value & Access, and Takeda Oncology Business Unit (OBU) countries on commercial strategy for the asset. It is based in Cambridge, MA, with an onsite requirement of 8 days per month, and is classified as hybrid. Travel may be required depending on business needs and congress attendance, and the position works across time zones with teams in the US, EU, and Asia.

Requirements

  • Bachelor’s degree and 7+ years of relevant experience in the pharmaceutical or biotech industry, or in life sciences management consulting.
  • At least 3 years of experience in new product planning, growth opportunity identification (such as indication expansion or portfolio strategy), and commercial strategy development.
  • Ability to understand, interpret, and communicate the commercial and competitive implications of complex technical, clinical, and regulatory data, market research, real-world evidence (RWE), and regional insights to shape asset strategy with R&D and other cross-functional teams.
  • Exceptional strategic thinking and analytical skills, including the ability to navigate complexity, synthesize insights, and translate them into clear, actionable strategies.
  • Ability to manage multiple demands and priorities with attention to detail, lead matrix teams, build alignment, and drive timely, informed decision-making.
  • Demonstrated communication and relationship-building skills and ability to drive alignment across functions and regions or countries.
  • Therapeutic-area experience in oncology.
  • Proficiency in market research, competitive intelligence, and forecasting.
  • Ability to independently drive projects from conception through execution and pull-through while gaining alignment from functions and countries.
  • Established leadership traits and ability to collaborate effectively and positively influence decisions.
  • Experience managing external vendors, agencies, and consultants.
  • Ability to travel as business needs and congress attendance require.
  • Ability to work across multiple time zones with cross-functional teams in the US, EU, and Asia.

Nice To Haves

  • Advanced degree, such as an MS, MBA, PharmD, or PhD.
  • Combination of global marketing, in-line marketing, and life sciences strategy consulting experience.
  • Product launch experience in global marketing and/or in-line marketing, preferably US marketing.
  • Gastric and/or pancreatic ductal adenocarcinoma (PDAC) cancer experience.

Responsibilities

  • Support development and execution of the asset’s overarching GI oncology strategy.
  • Partner with cross-functional stakeholders to develop insight-based opportunity assessments that inform the Target Product Profile (TPP), R&D prioritization, positioning, and business case.
  • Lead lifecycle planning for future indications to optimize long-term brand value, including indication expansion, line extensions, and new formulations or combinations as applicable.
  • Prepare clear, concise, decision-ready materials for senior leadership, including portfolio reviews and program updates.
  • Engage with Regions and Local Operating Companies (LOCs) to represent the brand and gain input and alignment on strategies and tactics, including lifecycle priorities and New Product Planning assumptions.
  • Support the Director of Marketing GI Oncology on commercial launch and go-to-market activities.
  • Manage relationships and engagements with key external experts (KOLs) to inform strategy and opportunity assessment.
  • Collaborate with business partners in Market Research, Competitive Intelligence, Analytics, and Forecasting to inform brand strategy, tactics, forecast assumptions, and long-range financial planning.
  • Establish, implement, and maintain best practices in brand marketing and supportive functions such as forecasting, competitive intelligence, analytics, and market research.
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