Director, Global CRM and MarTech Strategy

McDonald's Corporation • Chicago, IL

2d • $168,000 - $210,000

About The Position

The Director, Global CRM and Marketing Technology Strategy will lead the global vision, strategy and capability roadmap for customer relationship management and the marketing technology that supports personalized engagement at scale. The role establishes shared priorities, standards and measurement frameworks while partnering with markets to address local customer needs, business priorities and differences in capability maturity. It connects CRM, loyalty, owned channels and paid media activation to strengthen customer acquisition, engagement, retention and long-term customer value.

The Director leads the global CRM and martech strategy team and relevant agency and partner relationships, aligning functions and markets to accelerate adoption and business impact. The position owns marketing strategy, business requirements and capability priorities, in partnership with Technology and Data teams that own technical architecture, engineering and platform delivery. The role also builds global team capability and fosters cross-market learning and collaboration.

Requirements

• At least 10 years of relevant experience, including at least 7 years in Loyalty, CRM or Direct Marketing.
• Significant experience leading CRM, lifecycle marketing or personalization strategy across multiple markets.
• Strong understanding of campaign measurement, incrementality testing, Customer Lifetime Value modeling and application, and evaluation of marketing and technology investment effectiveness.
• Demonstrated ownership of marketing technology strategy, capability roadmaps and business requirements.
• Strong understanding of customer data platforms, journey orchestration, decisioning, marketing automation, data connectivity and connections to paid media.
• Strong commercial, analytical and strategic thinking skills, including translating marketing needs into technology priorities, investment cases and measurable business outcomes.
• Strong storytelling and presentation skills to build support and understanding across senior stakeholders, functions and markets.
• Strong influence and collaboration skills to align senior stakeholders and navigate a global, highly matrixed organization.
• At least 2 years of experience leading and managing a team, with demonstrated ability to develop talent and build cross-market capability.
• Demonstrated leadership, project management and planning skills, with the ability to establish global frameworks while accommodating local market needs and differing levels of digital maturity.

Nice To Haves

• Experience in a multi-channel retail, franchised or multi-market consumer business is preferred.

Responsibilities

• Define the global CRM vision and strategic framework to grow customer engagement, frequency, retention and lifetime value, establishing shared priorities and success measures while enabling local execution.
• Own the marketing-led martech strategy and business capability roadmap in partnership with Technology and Data; translate customer and marketing needs into prioritized use cases, requirements and investment recommendations across audience management, journey orchestration, personalization, content activation and measurement.
• Establish the operating model for global and market responsibilities, balancing common capabilities and standards with local flexibility.
• Partner with markets, technology and data teams to identify and prioritize capability gaps, shape rollout priorities, and support adoption through playbooks, training and shared learning.
• Define marketing requirements for customer data and audience capabilities supporting relevant, connected experiences across CRM, loyalty, owned channels and paid media; partner with Data, Technology and Privacy teams on responsible, consent-based activation.
• Set the strategic framework for lifecycle journeys and personalized communications across channels, including scalable approaches to content, decisioning and experimentation.
• Partner with GIA to establish common frameworks for incrementality, customer lifetime value and CRM performance; work with markets and Analytics to evaluate results, improve test-and-learn practices, and assess martech investment value and utilization.
• Align Global Marketing, market teams, Technology, Data and Analytics around shared priorities and delivery plans.
• Lead relevant agency relationships and partner with Technology and Procurement on vendor evaluation, capability fit and performance.
• Build and develop a global team with CRM, martech and commercial expertise; foster a cross-market community that shares effective practices, reduces duplication and accelerates capability development.

Benefits

• Comprehensive health insurance, including medical, prescription drug, mental health, dental and vision coverage.
• Life insurance.
• Bonus eligibility based on individual and company performance.
• Eligibility for stock or other equity grants under McDonald’s long-term incentive plan.
• Sabbatical program.
• Tuition assistance.
• Flexible work arrangements.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed