CRM MarTech & Email Ops Manager

Crypto.com

23h • $70,000 - $110,000 • Hybrid

About The Position

Crypto.com is seeking a hands-on, high-output CRM MarTech & Email Ops Manager to own email operations end-to-end while leading MarTech platform strategy, CDP configuration, and data integration. The role combines technical expertise with operational excellence, using data and AI to build scalable systems and improve performance.

The manager will lead daily email campaign execution across lifecycle, promotional, transactional, and triggered programs; develop scalable email templates and personalization; oversee deliverability and audience governance; and support product and feature launches. They will own the CRM MarTech roadmap across CDP, engagement platforms, analytics, experimentation, and data pipelines, while configuring integrations, maintaining data quality, defining tracking and event taxonomies, and building audience segments.

The role also involves advising cross-functional stakeholders, maintaining technical and operational documentation, establishing campaign standards and SLAs, managing the campaign calendar, and holding teams accountable for complete briefs and tracking requirements. The manager will own an AI productivity roadmap for email and MarTech operations, implementing repeatable AI-assisted workflows and supporting AI-driven marketing initiatives.

Requirements

• At least 5 years of hands-on experience in email marketing operations and/or MarTech management in a high-growth or high-volume environment.
• Expert-level proficiency with CRM/email platforms and CDPs such as Braze, Optimove, Sendgrid, Segment CDP, or similar.
• Strong coding skills in Liquid, HTML, and CSS for email template development and dynamic content logic.
• Strong SQL skills, including querying complex datasets, building audience definitions, and performing self-service analysis.
• Proven ability to use AI tools to accelerate production and problem-solving.
• Experience with performance tracking, A/B testing, and data-driven email program optimization.
• Strong organizational skills and a systematic approach to documentation, process design, and project management.
• Excellent stakeholder management and communication skills, including the ability to manage competing priorities across teams.
• Fluent English, written and verbal.
• Solid understanding of email compliance regulations, including GDPR, CAN-SPAM, CASL, and PECR, as well as opt-in/opt-out management, consent frameworks, preference centers, and regional privacy requirements.

Nice To Haves

• Familiarity with machine learning concepts applied to marketing, including propensity models, predictive segmentation, and customer LTV modelling.
• Experience with API integrations and writing technical specifications for engineering teams.
• Experience supporting cross-channel journey orchestration across push, in-app, and SMS alongside email.
• Background in sports, prediction markets, fintech, crypto, or trading.
• Experience with experimentation, funnel optimization, and lifecycle programs tied to commercial KPIs.

Responsibilities

• Build, QA, deploy, and report on daily lifecycle, promotional, transactional, and triggered email campaigns in line with defined SLAs.
• Design and maintain scalable email template architecture, including content blocks, dynamic content modules, and personalization frameworks.
• Write and maintain technical code using Liquid, HTML/CSS, and AMPscript for personalization logic and dynamic rendering.
• Manage send frequency governance, suppression logic, fatigue management, and audience conflict resolution.
• Manage email deliverability, including sender reputation, SPF/DKIM/DMARC authentication, inbox placement, and ISP monitoring.
• Support go-to-market launches for new products and features by translating product briefs into campaign execution.
• Lead the CRM MarTech function and own the roadmap for CDP, engagement platforms, analytics, experimentation, and data pipelines.
• Configure and manage CDP connections to data warehouses, analytics, advertising platforms, and engagement tools, ensuring data quality and reliability.
• Define tracking plans and event taxonomies for customer behaviors across products and platforms.
• Write API requirements and payload specifications for MarTech integrations.
• Build and maintain CDP audience definitions and segments for acquisition, retention, and experimentation.
• Evaluate emerging MarTech capabilities and recommend future technology investments.
• Develop reporting frameworks that demonstrate business value from MarTech and email investments.
• Advise stakeholders across CRM, Product, Marketing, Strategy, and Research, using data to challenge requests unlikely to deliver results.
• Maintain documentation, including PRDs, specifications, tracking plans, data flows, and runbooks, for CRM and MarTech initiatives.
• Define and enforce campaign operations standards, including naming conventions, template governance, approval flows, and campaign taxonomy.
• Manage the campaign calendar, resolve stakeholder conflicts, and enforce production SLAs.
• Ensure tracking systems are appropriately scoped, briefed, and tracked, and hold stakeholders accountable for complete briefs.
• Use AI tools for content generation, coding assistance, QA, data analysis, and reporting.
• Own the AI productivity roadmap for email and MarTech operations, identifying, testing, and implementing tools to accelerate campaign production.
• Build and document repeatable, scalable AI-assisted workflows.
• Support AI-driven marketing initiatives, including predictive segmentation, next-best-action modelling, and personalization at scale.

Benefits

• Competitive salary.
• Attractive annual leave entitlement, including birthday and work anniversary leave.
• 401(k) plan with employer match.
• Eligible for company-sponsored group health, dental, vision, and life/disability insurance.
• Flexible work hours and hybrid setup.
• Internal mobility program offering opportunities to take on a new scope.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed