Director, Global CRM and Content Capabilities (DAM, Metadata, Content Intelligence and CRM)

Johnson & Johnson•Raritan, NJ

2d•$150,000 - $258,750•Onsite

About The Position

The Director, Global CRM and Content Capabilities is a strategic leader responsible for transforming how Johnson & Johnson Innovative Medicine manages, discovers, reuses, and activates content at enterprise scale and delivers it through the CRM system. The role leads the content intelligence ecosystem, including Digital Asset Management (DAM), metadata and taxonomy governance, content discoverability, and information architecture that support omnichannel engagement through CONNEXT CRM. Reporting to the VP, Customer Engagement Transformation, the Director oversees the DAM librarian function and partners with Marketing, Medical Affairs, Market Access, Technology, CRM, agencies, IT, therapeutic areas, and regions. The role designs executive-level CRM and content plans, shapes the long-range plan for CONNEXT, and helps deliver its capabilities globally. As a core member of the CONNEXT transformation management organization, the Director partners with senior leaders on global and regional projects and helps shape Phase 2, extending CRM and content capabilities to Global Medical Affairs and Development in R&D. This highly visible leadership role shapes global content strategy and its implementation, drives operational excellence, and advances AI-enabled content discovery and deployment through CRM to more than 23,000 users. The Director establishes enterprise practices for digital asset and knowledge management and develops scalable, AI-ready content capabilities. The role builds and leads a team responsible for enterprise content stewardship; governs DAM, metadata, taxonomy, and content reuse; and owns the DAM platform lifecycle as business product owner. It also enables CRM content intelligence and performance measurement through structured metadata, reporting, analytics, and integration across paid, owned, and CRM ecosystems. The position is located in Raritan, New Jersey, and requires up to 25% international travel.

Requirements

Bachelor's degree in Computer Science, Engineering, Marketing Operations, or Operations Research.
At least 8 years of experience in content operations, DAM, marketing operations, or digital asset governance.
Deep working knowledge of CRM platforms such as Salesforce, DAM platforms such as Adobe and Veeva Vault, and asset lifecycle management.
Proven experience designing and governing taxonomy, metadata frameworks, and tagging standards.
Strong understanding of content creation, approval, and distribution workflows in regulated environments.
Experience enabling content measurement through metadata, tagging, and analytics integration.
Experience with content technologies such as Adobe, Veeva, and Figma, as well as marketing analytics, content performance measurement, and data-driven decision-making.
Ability to connect content structure, including taxonomy and metadata, to business outcomes such as performance, cost, and speed.
Analytical mindset and ability to define KPIs and translate data into actionable insights.
Familiarity with omnichannel marketing ecosystems and content activation.
Knowledge of content creation-to-approval workflows (MLR) and regulatory expectations in a biopharmaceutical or regulated industry.
Exceptional stakeholder-management skills and demonstrated success influencing senior leaders and cross-functional teams in a large, matrixed organization.
Excellent verbal and written communication skills, including the ability to create component documentation, training materials, and executive presentations.
Excellent communication and training skills.
Ability to travel internationally up to 25%.

Nice To Haves

Education or experience in CRM, Information Management, Knowledge Management, Information Architecture, Digital Curation, or a related field.
Experience leading DAM librarians, CRM specialists, metadata specialists, information architects, or knowledge management professionals.
Experience designing enterprise taxonomy, ontology, knowledge graph, or semantic metadata frameworks.
Experience supporting AI-enabled content ecosystems, intelligent search, or content intelligence platforms.
Deep marketing experience in pharmaceutical, biotech, or regulated industries, including brand launches, lifecycle campaigns, and omnichannel content activation.
Familiarity with agile product delivery, vendor management, and enterprise technology governance.
Skills in alliance formation, budget management, business process management, continuous improvement, design thinking, entrepreneurship, facilitation, industry analysis, innovation, market research, negotiation, organizational project management, stakeholder engagement, strategic change, tactical planning, and technical credibility.

Responsibilities

Build, lead, and develop a team of DAM librarians, metadata specialists, and information management professionals responsible for enterprise content stewardship.
Establish practices for cataloging, indexing, taxonomy management, metadata governance, archival strategies, and knowledge organization.
Lead information architecture, librarianship, metadata science, and digital knowledge management to improve content discoverability, reuse, AI readiness, and enterprise content value.
Oversee content migrations and bulk uploads, asset health, and the asset lifecycle, including ingestion, curation, archival, de-duplication, metadata completeness, and quality controls.
Ensure rights and usage metadata is captured and enforced across assets.
Own the DAM platform lifecycle from implementation and configuration through ongoing support and enhancement.
Serve as business product owner for DAM; manage roadmaps, backlogs, releases, and vendor relationships.
Monitor DAM adoption, performance, usage analytics, and business-impact metrics and improve platform value and user engagement.
Define and govern enterprise taxonomy frameworks and controlled vocabularies aligned to channels, audiences, claims, and customer journeys.
Ensure consistent asset- and component-level metadata capture; lead metadata QA, completeness standards, and governance workflows.
Embed taxonomy standards into asset development and submission processes with content creation, operations, and agency teams.
Align taxonomy with enterprise data and measurement requirements, and drive adoption and accountability through governance, training, and performance management.
Define and execute an enterprise content reuse strategy across brands, channels, and markets; establish and monitor reuse KPIs.
Promote asset creation for reuse, including modular components, variants, and source files; work with agencies and brand teams to reduce redundant production.
Improve asset discoverability and usability through tagging and curation.
Establish metadata schemas and tagging standards across DAM and connected platforms, including CRM, to support discoverability, reuse, interoperability, and compliance.
Evolve metadata and taxonomy capabilities to support AI-powered search, content recommendations, and generative AI in CRM.
Evaluate emerging technologies and practices in DAM, knowledge management, information retrieval, and content intelligence to improve content utilization, detailing, and closed-loop marketing in CRM.
Implement CONNEXT Phase 2, under VP supervision, for home-office and in-house employees such as Global Medical Affairs and for the R&D Development organization.
Build scalable foundations for AI-ready content ecosystems through structured metadata and taxonomy governance.
Partner with enterprise technology teams on semantic search, automated tagging, knowledge graphs, and intelligent content services.
Partner with regional CRM teams to enable reporting on content performance, asset effectiveness by message, format, and channel, and reuse and duplication.
Integrate content data across paid, owned, and CRM ecosystems for holistic performance measurement.
Support dashboards and performance scorecards by ensuring metadata is high-quality, complete, and structured.
Design executive-level plans for CRM and content; shape the CONNEXT long-range plan and ensure deliverables meet customer needs across GCSO and regions.
Partner with senior leaders on planning and execution of global and regional CONNEXT projects.

Benefits

Medical insurance
Dental insurance
Vision insurance
Life insurance
Short- and long-term disability insurance
Business accident insurance
Group legal insurance
Pension plan
401(k) savings plan
Long-term incentive program
Vacation: 120 hours per calendar year
Sick time: 40 hours per calendar year; 56 hours per calendar year for employees who reside in Washington State
Holiday pay, including floating holidays: 13 days per calendar year
Work, Personal and Family Time: up to 40 hours per calendar year
Parental leave: 480 hours within one year of the birth, adoption, or foster care of a child
Condolence leave: 30 days for an immediate family member and 5 days for an extended family member
Caregiver leave: 10 days
Volunteer leave: 4 days
Military spouse time off: 80 hours