Director, Global CRM and Content Capabilities (DAM, Metadata, Content Intelligence and CRM)

Johnson & Johnson Innovative Medicine•Raritan, NJ

4d•$150,000 - $258,750•Onsite

About The Position

The Director, Global CRM and Content Capabilities is a strategic leader responsible for transforming how Johnson & Johnson Innovative Medicine manages, discovers, reuses, and activates enterprise content and delivers it through the CRM system. The role leads the content intelligence ecosystem, including Digital Asset Management (DAM), metadata and taxonomy governance, content discoverability, and information architecture to support omnichannel engagement through CRM (CONNEXT). Reporting to the VP, Customer Engagement Transformation, the Director oversees the DAM librarian function and partners with Marketing, Medical Affairs, Market Access, Technology, CRM, agency partners, and regional teams. The role develops executive-level CRM and content plans, shapes the long-range CONNEXT program vision, and helps plan and execute global and regional projects. It is also a core member of the CONNEXT transformation management organization and helps shape Phase 2, extending CRM and content capabilities to Global Medical Affairs and the Development organization. This highly visible leadership position shapes global content strategy and implementation, drives operational excellence, and advances AI-enabled content discovery and deployment through CRM to more than 23,000 users. The position is based in Raritan, New Jersey, and requires up to 25% international travel.

Requirements

Bachelor's degree in Computer Science, Engineering, Marketing Operations, or Operations Research.
At least 8 years of experience in content operations, DAM, marketing operations, or digital asset governance.
Deep working knowledge of CRM platforms such as Salesforce, DAM platforms such as Adobe or Veeva Vault, and asset lifecycle management.
Proven experience designing and governing taxonomy, metadata frameworks, and tagging standards.
Strong understanding of content creation, approval, and distribution workflows in regulated environments.
Experience enabling content measurement through metadata, tagging, and analytics integration.
Experience with content technologies such as Adobe, Veeva, and Figma, as well as marketing analytics, content performance measurement, and data-driven decision-making.
Ability to connect content structure, including taxonomy and metadata, to business outcomes such as performance, cost, and speed.
Analytical mindset and ability to define KPIs and translate data into actionable insights.
Familiarity with omnichannel marketing ecosystems and content activation.
Knowledge of content creation-to-approval workflows (MLR) and regulatory expectations in a biopharmaceutical or other regulated industry.
Exceptional stakeholder management skills, with demonstrated success influencing senior leaders and cross-functional teams in a large, matrixed organization.
Excellent verbal and written communication skills, including the ability to create component documentation, training materials, and executive presentations.
Excellent communication and training skills.
Willingness to travel internationally up to 25%.

Nice To Haves

CRM, Information Management, Knowledge Management, Information Architecture, Digital Curation, or a related field.
Experience leading DAM librarians, CRM specialists, metadata specialists, information architects, or knowledge management professionals.
Experience designing enterprise taxonomy, ontology, knowledge graph, or semantic metadata frameworks.
Experience supporting AI-enabled content ecosystems, intelligent search, or content intelligence platforms.
Deep marketing experience in pharmaceutical, biotech, or regulated industries, including brand launches, lifecycle campaigns, and omnichannel content activation.
Familiarity with agile product delivery, vendor management, and enterprise technology governance.

Responsibilities

Build, lead, and develop a high-performing team of DAM librarians, metadata specialists, and information management professionals.
Establish practices for cataloging, indexing, taxonomy management, metadata governance, archival strategies, and knowledge organization.
Lead information architecture, librarianship, metadata science, and digital knowledge management to improve content discoverability, reuse, AI readiness, and enterprise content value.
Oversee DAM migrations and bulk uploads, asset health, lifecycle management, ingestion, curation, archiving, de-duplication, metadata completeness, and quality controls.
Ensure rights and usage metadata is captured and enforced across assets.
Own the DAM platform lifecycle, from implementation and configuration through support and enhancement; serve as business product owner and manage roadmaps, backlogs, releases, and vendor relationships.
Monitor DAM adoption, performance, usage analytics, and business impact metrics, and continuously improve platform value and user engagement.
Define and govern enterprise taxonomy frameworks and controlled vocabularies aligned to channels, audiences, claims, and customer journeys.
Ensure consistent metadata capture at asset and component levels and lead metadata quality assurance, completeness standards, and governance workflows.
Embed taxonomy standards in asset development and submission processes with content creation, operations, and agency teams; align taxonomy with enterprise data and measurement requirements.
Drive adoption and accountability across operational teams and vendors through governance, training, and performance management.
Define and execute an enterprise content reuse strategy across brands, channels, and markets; establish and monitor reuse KPIs such as reuse rate, duplicate asset reduction, and time-to-find.
Ensure assets are designed for reuse, including modular components, variants, and source files; work with agencies and brand teams to reduce redundant production.
Improve asset discoverability and usability through tagging and curation.
Establish metadata schemas and tagging standards across DAM and connected platforms, including CRM, to support discoverability, reuse, interoperability, and compliance.
Evolve metadata and taxonomy capabilities for AI-powered search, content recommendation, and generative AI in CRM; evaluate emerging technologies and industry practices in DAM, knowledge management, information retrieval, and content intelligence.
Implement CONNEXT Phase 2, with VP supervision, for home-office and in-house employees such as Global Medical Affairs and the R&D development organization.
Build scalable foundations for AI-ready content ecosystems through structured metadata and taxonomy governance; partner with enterprise technology teams on semantic search, automated tagging, knowledge graphs, and intelligent content services.
Partner with regional CRM teams to enable reporting on content performance, asset effectiveness, reuse, and duplication.
Integrate content data across paid, owned, and CRM ecosystems for holistic performance measurement; support dashboards and scorecards by ensuring metadata is high-quality, complete, and structured.
Partner cross-functionally with IT, GCSO therapeutic areas, regions, and senior leaders to plan and execute CONNEXT projects and deliver capabilities that meet customer needs.

Benefits

Medical insurance
Dental insurance
Vision insurance
Life insurance
Short- and long-term disability insurance
Business accident insurance
Group legal insurance
Consolidated retirement plan (pension)
401(k) savings plan
Long-term incentive program
Vacation: 120 hours per calendar year
Sick time: 40 hours per calendar year (56 hours per calendar year for Washington residents)
Holiday pay, including floating holidays: 13 days per calendar year
Work, Personal and Family Time: up to 40 hours per calendar year
Parental leave: 480 hours within one year of the birth, adoption, or foster care of a child
Condolence leave: 30 days for an immediate family member and 5 days for an extended family member
Caregiver leave: 10 days
Volunteer leave: 4 days
Military spouse time off: 80 hours