Director, Global Brand Marketing (Hybrid Role - New York)
About The Position
The Director, Global Brand Marketing – Wash Care is a strategic leader responsible for end-to-end category management of OLAPLEX’s foundational, high-volume wash care portfolios. The role connects brand vision with execution and leads the strategic roadmap for the core wash care range. Reporting to the VP, Global Brand Marketing, the Director is the primary architect for category-specific growth, translating scientific innovation into market-leading storytelling. The role manages a direct report and works across the organization to drive global relevance, commercial performance, and long-term customer loyalty. The Director defines the multi-year global category strategy, stewards core product franchises and portfolio expansion, and partners with R&D and Product Development on the innovation pipeline. The role leads product positioning, claims substantiation, global campaigns, messaging frameworks, and marketing toolkits for regional teams. It also integrates innovation and commercial planning, reviews post-launch performance, tracks category KPIs and market trends, manages category marketing budgets, and develops the Global Brand Marketing Manager. The position is based in New York and is hybrid.
Requirements
- 10+ years of progressive marketing experience.
- Significant experience in prestige beauty, hair care, or personal care.
- Demonstrated success managing complex product portfolios and leading high-impact global marketing campaigns.
- Ability to synthesize scientific data and consumer insights into compelling, accessible brand narratives.
- Exceptional ability to influence cross-functional partners and lead teams through complex, fast-paced projects with a solutions-oriented mindset.
- Strong commercial acumen and a hands-on approach to execution and budget management.
- Based in NYC; the role is hybrid.
Responsibilities
- Define and drive the multi-year global strategy for Wash Care categories in alignment with OLAPLEX master brand goals and financial targets.
- Lead lifecycle management of core franchises, including No.4 and No.5, and expand the portfolio through targeted innovation.
- Partner with R&D and Product Development to influence the three-year innovation pipeline, informed by consumer insights and market opportunities.
- Lead product positioning and competitive claim substantiation to maintain clear, science-backed reasons to believe.
- Lead development of 360-degree global category campaigns balancing scientific authority and emotional resonance.
- Oversee global messaging hierarchies across retail, professional, and digital channels while maintaining brand consistency.
- Align Creative, Media, Education, and Communications on cohesive, high-performing category launches.
- Oversee global marketing toolkits that enable regional teams to execute with excellence and local relevance.
- Collaborate with Innovation and R&D during concept and feasibility stages to inform the innovation roadmap with consumer, stylist, and competitive insights.
- Partner with Sales, Finance, and Global Operations on franchise health, launch timing, and portfolio priorities.
- Oversee post-launch performance reviews and apply learnings to future product, campaign, and content development.
- Monitor and report category KPIs, including market share, brand health, and sell-through, and provide optimizations and business cases to senior leadership.
- Use research and insights to inform category strategy, messaging evolution, and content frameworks.
- Translate marketing performance data into actionable business and creative optimizations with Media, Commercial, and Finance partners.
- Track prestige hair care trends, including developments in hair health and texture.
- Oversee category-specific marketing budgets and allocate resources with an emphasis on ROI.
- Manage and mentor the Global Brand Marketing Manager, fostering accountability, strategic thinking, and professional growth.
- Partner with Marketing Operations to streamline workflows and campaign stage-gates.
- Serve as a senior point of contact for regional leads and ensure global category strategies meet local-market needs.
Benefits
- Annual bonus eligibility.
- Flexible paid time off.
- 11 paid holidays.
- Flexible work schedules.
- Company contribution to medical, dental, and vision insurance for employees and their families.
- Company-paid employee life insurance.
- Optional additional life insurance.
- Short- and long-term disability coverage options.
- Up to 18 weeks of parental leave for birthing parents and up to 10 weeks for non-birthing new parents.
- Roth and 401(k) plans with 100% match up to the first 4%, immediately vested.
- Professional development reimbursement program.
- Twenty free products per year and a friends-and-family discount.
- Competitive compensation.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
