Executive Office, Global Marketing, Brand Strategy & Governance, Vice President, New York
About The Position
The Vice President of Brand Strategy and Governance is responsible for delivering a world-class Goldman Sachs brand expression through strategic solutions, including narratives, value propositions, frameworks, and creative platforms. This senior leader will combine strategic thinking with hands-on execution, developing ideas and delivering high-quality creative work while attending to detail. The role evaluates the firm’s existing visual and verbal governance system, manages incoming governance requests, and improves governance infrastructure to make it faster, more efficient, and eventually partially automated. Alongside enterprise-level corporate brand work, the VP partners with businesses across the firm on strategic and creative needs. The role works closely with Research and Effectiveness, Design, and Integrated Marketing teams to ensure clear, consistent messaging and excellent execution standards. The position calls for expertise in brand strategy and governance, sound reputational judgment, experience managing teams and agency partners, and confidence owning and presenting creative outputs. The VP reports to the Global Head of Corporate Reputation and Integrated Marketing.
Requirements
- 12+ years of relevant brand strategy experience.
- Fluency in traditional brand strategy and planning, messaging and communications strategy, architecture and portfolio strategy, and naming and taxonomy.
- A proven track record of developing and delivering brand strategy outputs, governance systems, and processes for highly complex businesses serving corporate, institutional, and individual audiences.
- Exceptional communication skills, including the ability to explain the work and its impact and confidently lead discussions with senior leaders and stakeholders.
- Brand strategy and governance expertise, sound reputational judgment, experience managing teams and agency partners, and confidence owning and presenting high-quality creative outputs.
Responsibilities
- Partner with multidisciplinary marketing teams to deepen understanding of brand strategy fundamentals, tools, and ways of working.
- Own the development of brand strategy and planning solutions—including narratives, value propositions, messaging strategies, and naming guidance—for the corporate brand and businesses across the firm.
- Improve brief creation and agency prospecting processes across Global Marketing to support exceptional creative work and strong relationships with world-class partners.
- Improve and uphold design governance to ensure a unified One Goldman Sachs visual identity, maintain high brand standards, and ensure adherence to brand guidelines across creative executions.
- Evaluate and evolve the firmwide governance system and brand hygiene standards for logo use and naming guidance, including testing and adopting tools and technologies that drive efficiency and automation.
- Develop best-in-class value propositions and messaging strategies for businesses and offerings across the firm.
Benefits
- Competitive benefits and wellness offerings.
- May be eligible for a discretionary bonus if an active employee as of fiscal year-end.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
