Executive Vice President, Brand Marketing

Corpay • Atlanta, GA

2d • Onsite

About The Position

Corpay is seeking an exceptional Executive Vice President of Brand Marketing to lead the company's enterprise brand, advertising, creative, and media agenda. This executive will define how Corpay is positioned and expressed in the market and will own enterprise brand strategy, positioning and messaging, brand architecture, advertising strategy, creative development, media planning and investment, social media, PR, websites, sponsorships, corporate brand standards, and the performance of Corpay's agency ecosystem. This is a highly visible leadership role at an important point in Corpay's evolution. The successful candidate will combine world-class brand and creative judgment with commercial and financial discipline. This leader must be equally comfortable shaping enterprise positioning, evaluating a creative idea, challenging a media plan, working directly with agencies, presenting to senior executives, and using performance data to determine where Corpay should invest its next marketing dollar. The EVP, Brand Marketing will partner closely with the Product Marketing and Demand Generation teams, to ensure alignment on product and line-of-business marketing, sales alignment, tactical marketing, campaign execution, and results reporting. The Brand leader will create the enterprise strategy, ideas, advertising, and market pressure that translate into stronger awareness, product-level interest, and commercial demand.

Requirements

• 15+ years of progressive brand and marketing leadership experience, including significant executive or senior leadership responsibility.
• Demonstrated success as an enterprise brand leader, Head of Brand, CMO, senior agency executive, or equivalent leader with direct accountability for consequential brands and advertising programs.
• Exceptional judgment in brand strategy, positioning, creative development, advertising, and media, with a track record of producing distinctive work that moved both brand and business performance.
• Proven ability to lead major campaigns from strategy and briefing through creative development, production, media execution, and measurement.
• Deep experience managing creative, media, production, and specialist agencies, including senior agency relationships, scopes of work, performance evaluation, and commercial negotiations.
• Strong media acumen across traditional and digital channels, including experience managing large media budgets and making portfolio-level investment decisions.
• Experience managing a portfolio of brands, products, business units, or markets and creating coherence across a complex enterprise.
• Strong financial and analytical skills, with the ability to connect brand and media investment to awareness, consideration, customer behavior, and commercial outcomes.
• Strong executive presence and the ability to influence CEOs, business leaders, product leaders, Finance, Sales, Legal, and external partners through crisp recommendations and practical decision frameworks.
• A builder who can improve an existing organization, agency model, and operating system rather than simply inherit and manage one.
• High ownership, intellectual curiosity, excellent creative eye, attention to detail, and willingness to remain hands-on and close to the work.
• Bachelor's degree required.

Nice To Haves

• Advanced degree preferred.
• Experience in payments, financial services, fintech, technology, B2B services, or another complex multi-product environment is valuable, but exceptional brand-building, advertising, and media credentials are more important than narrow category experience.

Responsibilities

• Owning Corpay's enterprise brand strategy and continuously sharpening the company's positioning, messaging, and differentiation in the market.
• Developing a clear message and brand architecture that connects the Corpay masterbrand with its businesses, products, and customer value propositions across markets.
• Translating complex payments and financial-services capabilities into simple, compelling stories that customers, employees, and investors can understand.
• Setting the creative ambition for Corpay and raising the quality, distinctiveness, speed, and effectiveness of enterprise and product advertising.
• Leading creative strategy and development across video, digital, social, print, out-of-home, sponsorship activation, and emerging channels from brief through production and launch.
• Providing clear creative direction to internal teams and agency partners and ensuring the work is strategically grounded, unmistakably Corpay, and strong enough to compete with the best brands in the market.
• Owning enterprise media strategy, planning, placement, and investment across brand and product advertising.
• Leading media-agency relationships and making disciplined decisions across reach, frequency, audience, geography, channel mix, test design, and investment levels.
• Managing significant media and production budgets with strong financial discipline while protecting the long-term value of brand building.
• Partnering with Product Management, Product and Demand Marketing, Sales, and business leaders to identify the products, capabilities, and customer problems that deserve advertising support.
• Creating advertising platforms that can work at both enterprise and product levels without fragmenting the Corpay brand or creating disconnected one-off campaigns.
• Ensuring product advertising creates genuine excitement, interest, and propensity to buy rather than simply communicating features.
• Owning and continuously improving Corpay's agency ecosystem across strategy, creative, production, and media, with clear scopes, decision rights, performance expectations, and commercial discipline.
• Establishing a rigorous measurement framework that connects advertising investment to awareness, familiarity, consideration, product interest, and measurable business outcomes.
• Stabilizing, assessing, and reshaping the Brand organization to create stronger talent, clearer accountability, faster execution, and a high-performance operating cadence.
• Serving as a senior member of the Marketing Leadership Team and a trusted adviser to the CMO and other senior executives on brand, creative, media, reputation, and investment decisions.

Benefits

• Medical, Dental & Vision benefits available the 1st month after hire
• Automatic enrollment into our 401k plan (subject to eligibility requirements)
• PTO offerings including: major holidays, vacation, sick, personal, & volunteer time
• Employee discounts with major providers (i.e. wireless, gym, car rental, etc.)
• Philanthropic support with both local and national organizations

What This Job Offers

• Job Type: Full-time
• Career Level: Executive