VICE PRESIDENT MARKETING

Opportunity Finance Network•Washington, DC

1h•$116,000 - $131,000•Hybrid

About The Position

Opportunity Finance Network (OFN) is seeking a Vice President, Marketing to lead the development and execution of its enterprise marketing strategy. This role aligns audience engagement, brand, and marketing priorities with organizational goals. The VP will develop and oversee integrated marketing campaigns to drive participation in OFN's offerings, including events, development services, and policy initiatives. The position involves translating organizational objectives into actionable campaigns, audience journeys, and measurable engagement strategies. The role also includes stewarding OFN's brand and value propositions, leading marketing technology and performance measurement, and managing the marketing team and its partners. OFN is a leading investment intermediary and network of CDFIs serving diverse communities across the United States, with a mission to catalyze change and create economic opportunities.

Requirements

Must possess a strong passion for, understanding of, and commitment to OFN's mission, vision, and values.
Be a fearless advocate who is confident and resilient in OFN's fight to drive capital into low-income communities.
Bachelor's degree, or 5–7 years of related work experience in lieu of a degree.
5–7 years of progressively responsible communications experience with demonstrated expertise in communications operations, media relations, and executive communications.
Experience within, or demonstrated knowledge of, the Community Development Financial Institution (CDFI) industry.
Recent, hands-on experience personally using core platforms, including WordPress, Canva, Adobe Creative Cloud, Meltwater/Cision/PR Newswire, Mailchimp, Google Analytics, Salesforce/Pardot, AI-enabled workflow tools, and Cvent.
Experience managing communications teams, vendors, and complex cross-functional initiatives.
Strong background supporting executive communications, crisis communications, and public affairs.
Experience using project management software such as Asana, Monday.com, or similar platforms.

Nice To Haves

Nonprofit, financial services, economic development, public policy, or mission-driven communications experience preferred.
Strategic Thinker: Brings a forward-looking perspective to problem-solving.
Proactive & Independent: Comfortable taking initiative with minimal direction.
Adaptable: Thrives in dynamic environments and can deftly navigate shifting priorities.
Collaborative: Values teamwork and relationship-building with diverse stakeholders.

Responsibilities

Partner with the SVP, Strategic Communications to shape and execute OFN's enterprise marketing strategy, serving as a senior strategic partner on brand, audience strategy, digital engagement, and major campaigns.
Lead integrated marketing strategies that strengthen OFN's brand and drive participation in its programs, products, services, and events; develop and manage the annual marketing plan and campaign calendar.
Steward OFN's brand strategy and positioning, ensuring a consistent, compelling expression of OFN's identity across audiences, channels, and experiences; develop and strengthen value propositions for OFN, its membership, programs, and initiatives.
Develop audience segmentation and engagement strategies for members, prospective members, investors, funders, partners, and practitioners, and lead acquisition, engagement, retention, and re-engagement strategies.
Manage and optimize OFN's marketing technology ecosystem, including CRM, marketing automation, email, CMS, analytics, digital advertising, AI-enabled tools, and event marketing platforms.
Lead integrated campaigns across email, web, social, digital advertising, events, and partnerships to increase awareness, engagement, participation, and conversion.
Develop marketing strategies for OFN's major programs and initiatives, including membership, conferences and events, professional development, research and data offerings, and capital initiatives.
Develop and optimize audience journeys across OFN's digital ecosystem, improving how stakeholders discover, engage with, and act on OFN's offerings.
Establish performance frameworks and dashboards tracking reach, engagement, conversion, audience growth, and return on marketing investment, using data and testing to continuously improve results.
Partner with Membership leaders on member acquisition, engagement, and retention, and with Development and Capitalization teams on strategies that strengthen relationships with investors, funders, and capital providers.
Build strong partnerships across OFN to translate enterprise narratives and priorities into coordinated, audience-centered campaigns, assets, and calls to action.
Conduct and apply audience, market, competitive, and stakeholder research, ensuring major initiatives have clearly defined audiences, value propositions, calls to action, and measures of success.
Lead, coach, and develop marketing staff; establish disciplined campaign-management processes; and oversee agencies and vendors with clear scopes, budgets, and success measures.