Director, Influencer Marketing (Hybrid Role - New York)

Olaplex • New York, NY

3d • $160,000 - $180,000 • Hybrid

About The Position

OLAPLEX is seeking a strategic, innovative, and commercially-minded Director, Influencer Marketing to pioneer the global vision and integration of our creator ecosystem. Taking a data-driven, full-funnel approach, you will champion brand storytelling, cultivate community advocacy, and directly accelerate consumer conversion. As a pivotal leader, you will revolutionize how OLAPLEX partners with talent—from micro-creators to powerhouse influencers —setting best-in-class standards across the beauty and haircare industry. You are a confident executive storyteller who can effortlessly navigate social algorithms, manage agency and cross-functional dynamics, and present high-impact solutions to executive leadership.

Requirements

• 10+ years of progressive industry experience, including at least 5 years dedicated strictly to Influencer Marketing leadership
• Deep-seated passion for prestige beauty and haircare innovation
• Proven ability to cultivate authentic relationships and engage key stakeholders across the creator community
• Extensive portfolio of successful influencer initiatives and an established network with top talent and management agencies
• Demonstrated success scaling affiliate programs across platforms such as ShopMy, LTK, and leading affiliate networks
• Strong critical thinking and problem-solving skills, with a track record of building operational frameworks to execute strategy seamlessly
• Highly collaborative leader with exceptional relationship-building capabilities, adept at inspiring cross-functional alignment and championing creator programs internally
• Proactive, entrepreneurial mindset with the agility to thrive and drive impact in a fast-paced environment
• Analytical and business-minded, skilled in translating complex performance metrics into actionable optimizations
• Proven leadership capabilities in mentoring, developing, and managing high-performing teams
• Expertise in complex contract negotiations, talent deal structures, and global compliance standards
• Superior written and verbal communication, negotiation, and executive presentation skills
• Comprehensive understanding of social algorithms, creator trends, and competitive industry dynamics
• Adept in rapid priority management, project scheduling, and brand risk mitigation
• In-depth knowledge of emerging cultural trends, digital media shifts, and the beauty landscape
• Keen creative eye with a track record of driving innovative content initiatives

Nice To Haves

• We'd love to have you apply, even if you don't feel you meet every single requirement. What's most important to us is finding authentic and accountable people who feel connected to our mission and values, not just candidates who check off all the boxes. We are looking for someone who will bring all their expertise, learn, and grow with us.

Responsibilities

• Define and execute the global influencer strategy across all platforms to drive engagement, advocacy, and revenue growth
• Build a multi-tiered creator ecosystem spanning VIP, macro, micro, and professional brand advocates
• Lead end-to-end planning and execution of high-impact campaigns that boost cultural relevance and commercial conversion
• Develop platform-specific creator content strategies optimized for organic reach and paid amplification
• Manage influencer and agency partnerships to secure long-term brand advocacy and key voices for major product launches
• Collaborate with cross-functional and regional leads to align influencer initiatives with commercial goals and retail demand
• Partner with Paid Media teams to seamlessly integrate influencer content into performance channels, driving conversion
• Oversee affiliate influencer programs, maximizing contract spend, commission structures, and overall ROI
• Scale influencer strategies across emerging channels, mapping audience segments to cultural triggers and trends
• Ensure global campaign alignment while empowering local teams with tailored regional execution strategies
• Establish robust KPIs and data reporting models to optimize creator selection, messaging, and budget allocation
• Manage the influencer marketing budget, optimizing spend across brand awareness, performance, and retail channels
• Monitor platform shifts, social trends, and industry best practices to maintain a competitive advantage
• Lead and mentor a high-performing team, fostering a culture of innovation, accountability, and excellence

Benefits

• The annual base pay for this position is $160,000 - $180,000 with eligibility for an annual bonus.
• Competitive compensation
• Flexible paid time off
• 11 paid holidays
• Flexible work schedules
• Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families
• Company Paid Employee Life Insurance
• Optional additional Life Insurance
• Short and Long-Term Disability Coverage Options
• Up to 18 weeks for birthing-parents and up to 10 weeks for non-birthing new parents
• Roth and 401k plans: 100% match up to the first 4% and is immediately vested
• Professional Development Reimbursement Program
• Twenty (20) free products per year, plus a friends and family discount

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed