Director, Filler Customer Marketing, Allergan Aesthetics, Irvine, CA
About The Position
The Director, Filler Customer Marketing leads the strategic vision and execution for the Allergan Aesthetics Filler Collection HCP business, with accountability for sustainable growth, market leadership, portfolio differentiation, and long-term franchise value. The role oversees lifecycle and portfolio marketing, launch strategy, indication expansion, packaging innovation, and preparation for multiple upcoming product launches. It partners with upstream marketing to shape product strategy, value propositions, evidence needs, positioning, and commercialization plans, and to ensure an effective transition from development through U.S. launch execution. The position owns the annual operating plan, marketing budget, demand forecast, resource allocation, business performance metrics, and recommendations for investment and enterprise priorities. It directs market analysis and research, builds partnerships with external experts and key opinion leaders, and leads cross-functional Integrated Brand Teams spanning HCP and consumer marketing, field sales, medical, market access, supply chain, finance, analytics, operations, and other customer channels. The Director also leads and develops the marketing team, manages agencies and external partners, maintains brand integrity, and oversees supply planning and launch volume projections in partnership with Supply Chain and other functions. The role owns strategy and performance across the U.S. HCP/customer ecosystem, including injector segmentation, customer journeys, resource deployment, clinical messaging, channel orchestration, and segment-level KPI tracking. It represents the Filler Collection HCP business to senior and executive leadership, presenting performance, strategy, launch readiness, investment choices, risks, and opportunities. The position is based in Irvine, California, and requires travel 25% of the time.
Requirements
- Bachelor’s or master’s degree in marketing, business, or a related field.
- 10+ years of progressive experience in product/brand management or marketing leadership, ideally in aesthetics, dermatology, medical devices, or pharmaceuticals.
- Proven history managing high-profile brands or franchises at global or regional levels.
- Experience leading U.S. product launches and indication expansions, including cross-functional launch preparation, organizational readiness, and collaboration with upstream marketing.
- Proficiency in multichannel marketing, including professional/HCP, retail, CRM, digital, and e-commerce.
- Strong expertise in customer segmentation, healthcare branding, and digital engagement.
- Experience working in regulated industries such as pharma, medical devices, aesthetics, or consumer health.
- Advanced commercial and financial acumen, including pricing, forecasting, P&L management, and ROI analysis.
- Exceptional leadership, communication, and cross-functional collaboration skills.
- Ability to manage complexity, achieve commercial results, and lead change in marketing programs.
- Strong analytical and strategic thinking skills.
- Experience in budget oversight and vendor management.
Responsibilities
- Lead the strategic vision and execution for the Allergan Aesthetics Filler Collection, with accountability for sustainable growth, market leadership, portfolio differentiation, and long-term franchise value.
- Drive lifecycle and portfolio marketing, including launch strategy, indication expansion, packaging innovation, and preparation for upcoming product launches.
- Partner with upstream marketing on product strategy, value propositions, evidence needs, positioning, commercialization plans, and transition from development through U.S. launch execution.
- Own the annual operating plan, marketing budget, demand forecast, and resource allocation for the Filler Collection HCP business.
- Direct market analysis and research to identify trends, customer needs, and business expansion opportunities.
- Build strategic relationships with external experts and key opinion leaders, incorporating their insights into portfolio strategy, evidence generation, education, launch readiness, and market-shaping initiatives.
- Develop, monitor, and communicate business performance metrics and turn insights into recommendations for enterprise priorities, commercial investment, resource allocation, and leadership action.
- Chair and lead cross-functional Integrated Brand Teams to align priorities, investments, and execution across the U.S. customer ecosystem.
- Lead, develop, and retain the marketing team and broader cross-functional organization, including talent planning, succession, coaching, performance management, and capability development.
- Direct the strategic use and performance of agencies and external partners, including governance and delivery against business objectives.
- Maintain brand integrity across messaging, visual identity, and customer experience.
- Own demand forecasting, supply planning, and launch volume projections.
- Partner with Supply Chain and enterprise functions on supply, packaging, and launch strategies that support business continuity, customer needs, and commercial growth.
- Own strategy and performance across the U.S. HCP/customer ecosystem, including injector segmentation, customer journeys, resource deployment, clinical messaging, channel orchestration, and segment-level KPI tracking.
- Represent the Filler Collection HCP business to senior and executive leadership and present performance, portfolio strategy, launch readiness, recommendations, investment choices, risks, and opportunities.
Benefits
- Paid time off, including vacation, holidays, and sick leave.
- Medical, dental, and vision insurance for eligible employees.
- 401(k) for eligible employees.
- Eligibility to participate in long-term incentive programs.
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What This Job Offers
Job Type
Full-time
Career Level
Director
