Director, Field Deployment

JETSET Pilates • Miami, FL

3d • Hybrid

About The Position

The Director, Field Deployment leads JETSET’s launch manager team, a highly mobile group that provides hands-on, on-site support across the franchise network. The Director is accountable for team leadership, deployment planning, and the quality of on-site execution, ensuring each assignment has an appropriate launch manager, clear scope and objectives, and a documented handoff when complete.

The role provides deployment capacity for new studio launches, approved Performance Acceleration Program assignments, studio ownership transfers, and other extended on-site needs. It partners with the Performance Acceleration Program but does not own that program, its assessment framework, or its improvement plans. For program assignments, launch managers deliver retraining, relaunch preparation, operational coaching, and execution support as scoped by the DFO and program leadership.

The Director owns launch-week operational readiness, including readiness reviews, team preparation, issue escalation, and documented recommendations to the designated opening approver. The role also coordinates on-site transition support and operational stabilization assignments, manages travel and deployment budgets, and uses field retrospectives and insights to improve deployment tools, playbooks, checklists, and training.

This is a hybrid, Miami-based role with significant travel, up to 75%, to studio locations or JETSET headquarters regional training and support centers. The position reports to the SVP, Operations.

Requirements

• Bachelor’s degree in Business, Operations, or a related field, or equivalent professional experience.
• 5+ years of experience in multi-unit operations, including 3+ years in franchise operations.
• Experience in a service-based, membership-model business such as fitness, wellness, or beauty.
• 5+ years managing managers, ideally regional or multi-market leaders.
• Experience with Mindbody and Axle.
• Strong planning and scheduling skills, including balancing competing requests and changing priorities across a growing network.
• Ability to clearly define on-site assignment scope, goals, and success measures and hold the team accountable.
• Strong partnership skills with DFOs, FBMs, NSO, Franchise Development, Training, and Product & Talent, including working without direct authority.
• Comfort with studio systems and data, such as booking and payment platforms, checklists, scorecards, and simple reporting.
• Excellent written communication for daily reports, readiness recommendations, and handoffs.
• Strong sales and interpersonal skills.
• Boutique fitness or wellness experience.
• Confidence coaching franchise owners and studio staff on site, delivering difficult feedback, and recommending delaying an opening when standards are not met.
• A continuous-improvement mindset and ability to turn field lessons into improved tools, checklists, and training.
• Ability to stay calm and solutions-focused in fast-moving, high-pressure launch environments.

Responsibilities

• Directly manage the launch manager team, including hiring, onboarding, coaching, performance accountability, and career development.
• Build a versatile team able to support launches, retraining, ownership transfers, and other on-site assignments.
• Set standards for launch manager preparation, owner communication, daily reporting, and professionalism; regularly observe and provide field feedback.
• Ensure launch managers are trained on current operating standards, systems, playbooks, and brand expectations.
• Own a deployment calendar for scheduled launches, approved retraining assignments, ownership transfers, and other on-site requests.
• Evaluate deployment requests and agree on scope, objectives, timing, duration, and success measures with the requesting leader before assigning resources.
• Match launch managers to assignments based on skills, studio needs, geography, and workload; balance competing requests and escalate capacity conflicts to the VP of Operations.
• Forecast team capacity against the opening pipeline and field-support demand, and recommend staffing changes as the network grows.
• Manage travel planning and deployment budgets.
• Own launch-week operational readiness, including pre-launch checklists, requirements, owners, deadlines, and evidence of completion.
• Review readiness before on-site arrival and verify staffing, training, instructor coverage, schedules, booking and payment systems, equipment, supplies, brand presentation, client communications, and operating procedures.
• Lead practice sessions and client-journey rehearsals, coordinating with Product & Talent on class-delivery readiness.
• Run daily launch-week readiness reviews, maintain action plans for unresolved items, escalate critical gaps, and recommend delaying preview classes when standards are not met.
• Deliver documented readiness recommendations to the designated opening approver, support initial preview classes, and complete a documented handoff to the assigned FBM.
• Serve as the deployment arm of the Performance Acceleration Program, partnering with the Sr. Director, Franchise Performance Acceleration, and DFOs.
• Direct launch managers in approved on-site retraining, relaunch preparation, operational coaching, and execution support aligned with a studio’s plan; reinforce owner commitments and report progress, observations, and outstanding actions.
• Return ongoing follow-through to the DFO after each Performance Acceleration Program deployment, with recommendations and ownership documented.
• Coordinate ownership-transfer timelines and support needs with Franchise Development, the DFO, and the assigned FBM.
• Deploy launch managers to support incoming owners with systems access, operating routines, staff continuity, and client communications; assess operating standards, document gaps, and train or retrain staff as needed.
• Complete a documented ownership-transfer handoff to the FBM with priorities for the new owner’s first 90 days.
• Deploy launch managers for other situations requiring sustained franchisor presence and define scope, duration, and exit criteria for each non-standard deployment.
• Conduct deployment retrospectives, capture recurring issues, risks, and best practices, and share field insights with relevant operations, training, and development leaders.
• Maintain and improve deployment tools, including launch checklists, on-site agendas, daily reports, and handoff templates.

Benefits

• Competitive compensation and performance-based incentives.
• Growth opportunities.
• 75% contribution to a comprehensive individual health plan.
• Dental, vision, life, and pet insurance options.
• Up to 4% match to a 401(k) plan.
• Flexible fitness and wellness membership.
• Paid time off and company holidays.
• Direct collaboration with executive leadership.
• Opportunity to shape the operational infrastructure of a fast-scaling wellness brand.

What This Job Offers

• Job Type: Full-time
• Career Level: Director