Director, Events Marketing

Cadent•New York, NY

69d•$135,000 - $145,000

About The Position

Cadent is seeking a strategic, creative, and execution-oriented Director of Events to lead event strategy and represent the Cadent brand across the advertising and technology ecosystem. The role owns the strategy, planning, and execution of the company’s event portfolio, including industry conferences and sponsorships, proprietary client experiences, executive thought-leadership programs, customer events, dinners, roadshows, and other high-impact experiences. Events are treated as a strategic marketing channel to shape market perception, deepen client relationships, and drive measurable business impact. The Director will bring knowledge of the programmatic advertising and adtech ecosystem, strategic thinking, commercial instincts, and hands-on execution. The position works closely with Marketing, Sales, Product Marketing, Communications, and executive leadership. It leads event programming and execution from concept through onsite delivery and post-event analysis; establishes performance objectives and reporting; manages budgets, vendors, and production; and develops integrated event activation plans with internal partners. The role requires regular travel and onsite attendance at Cadent events. Applicants must be legally authorized to work in the United States without employer sponsorship now or in the future. The listed annual pay range is USD $135,000–$145,000.

Requirements

At least 8 years of event marketing experience.
Strong knowledge of the programmatic advertising ecosystem, including brands, agencies, DSPs, SSPs, publishers, data, measurement, and CTV.
Proven experience developing and executing industry events, customer experiences, executive programs, and experiential activations.
Ability to connect event strategy to company positioning, account engagement, pipeline, and revenue objectives.
Experience establishing KPIs and demonstrating measurable ROI from event marketing investments.
Significant budget management, vendor negotiation, and event production experience.
Exceptional project-management skills and ability to manage multiple programs, stakeholders, and deadlines.
Strong communication and executive presence, including experience working directly with senior leaders, customers, and industry partners.
Strategic, creative, collaborative, and comfortable in a fast-moving, hands-on environment.
Willingness to travel regularly and be onsite for Cadent events.
Must be legally authorized to work in the United States without employer sponsorship now or in the future.

Nice To Haves

Event marketing experience in adtech, programmatic advertising, digital media, marketing technology, or B2B technology.

Responsibilities

Develop and own Cadent’s annual event strategy and calendar, aligning investments with company priorities, target audiences, and revenue objectives.
Partner with Sales and Marketing leadership to determine where Cadent should participate, speak, sponsor, host, or create proprietary experiences.
Build a portfolio of industry events, customer experiences, executive programs, regional activations, and other high-value engagements.
Partner with Product Marketing, Content, and Communications to develop event themes, agendas, thought leadership, and executive programming.
Identify opportunities to showcase Cadent’s technology, expertise, customers, and executives.
Establish event objectives and KPIs, including target-account engagement, meetings, opportunities, pipeline influence, and customer engagement.
Work with Marketing Operations and Sales to ensure event activity and follow-up are captured in Salesforce.
Develop post-event reporting on performance, ROI, insights, and recommendations, and use performance data to optimize the event portfolio and investment strategy.
Lead events from concept through onsite execution and post-event analysis.
Oversee event production, including venues, sponsorships, registration, audiovisual needs, food and beverage, branding, transportation, speaker logistics, and run-of-show.
Manage the annual events budget, forecasting, and reconciliation; negotiate with venues, vendors, agencies, and production partners.
Evaluate sponsorship and event opportunities based on audience quality, strategic relevance, brand impact, and commercial return.
Serve as the primary onsite lead for major events and ensure a seamless attendee and executive experience.
Own the strategy and sourcing of client gifts, event giveaways, and company swag, including vendor management, inventory, and fulfillment.
Serve as the central event partner across Marketing, Sales, Product Marketing, Communications, and executive leadership.
Build relationships with Sales teams to understand customer, pipeline, and market priorities.
Develop integrated pre-event, onsite, and post-event activation plans with Marketing and Sales.
Partner with executives on speaking opportunities, thought leadership, and strategic customer engagement.
Create event briefs, timelines, and ownership models to drive accountability and execution.

Benefits

Inclusive health, dental, and vision plans.
Enhanced support for reproductive health, family planning, and new parents.
Employer contribution to HSA.
Voluntary pet insurance, legal assistance, critical illness, hospital indemnity, and accident coverage.
Paid parental leave.
Mental health support and Employee Assistance Program (EAP).
Free access to the Calm App.
Monthly wellness reimbursement.
Discounts through LifeMart and Plum Benefits.
Flexible Time Off policy and company breaks.
11 observed federal holidays.
Summer Fridays between Memorial Day and Labor Day.
Employee Resource Groups and DEI programming and initiatives.
Company-sponsored employee events.
401(k) participation with discretionary employer match.
Life, short-term disability, and long-term disability coverage.
Cell phone and WiFi stipend.
Pre-tax commuter benefits.
Access to certified financial coaches and planning tools.