Director, Event Marketing – AI Accelerators

C3 AI•Redwood City, CA

7d•$174,000 - $225,000•Onsite

About The Position

C3 AI is seeking a results-driven, hands-on marketing leader to manage the C3 AI Accelerator Series. The Accelerator is a one-day masterclass focused on agentic AI, where participants build a working application using their own data with C3 Code. The company plans to host these events monthly in major cities globally and integrate them into Tier 1 industry events. This role involves driving the direct-marketing strategy to ensure full attendance with the right individuals and guaranteeing smooth execution in each market. The ideal candidate will have a track record of success in direct marketing, the ability to manage multiple cities simultaneously, and a focus on linking every event to sales pipeline generation.

Requirements

Bachelor's degree
7+ years of professional experience, including significant marketing experience
Proven success in direct marketing, with campaigns and conversion results you can demonstrate from invitation through attendance to pipeline
Experience running multi-city event programs at a consistently high standard
Experience managing budgets, agencies, and vendors
Experience leading or mentoring a team
Data-driven approach to measurement and pipeline attribution
Strong communication skills and the presence to work with senior executives and customers
Willingness to travel extensively, domestically and internationally
Authorized to work in the United States without current or future sponsorship.

Nice To Haves

Advanced degree (MBA or master's) preferred
B2B enterprise software, AI, or developer-audience event experience
Experience with large industry conferences
Account-based marketing alongside enterprise sales

Responsibilities

Execute the Accelerator strategy, global calendar, messaging, and creative in partnership with marketing leadership.
Maintain and apply the Accelerator Playbook, including operating model, checklists, and decision rights, to ensure consistency as the program scales.
Plan and run the direct-marketing campaigns behind every event: personalized outbound, email, account-based campaigns, and partner channels.
Manage the registration funnel and data; drive qualified attendance, show rate, and cost per qualified attendee.
Partner with sales on target accounts, seller activation, and direct outreach, and drive post-event follow-up that converts attendees into account conversations.
Own the workback, market intake, and activation checklist for each city, including agency, venue, and vendor coordination.
Ensure attendee, technical, and facilitator readiness for a working session where every participant builds.
Run the scorecard and post-event debriefs, and report results, including pipeline influenced, to marketing leadership.
Manage the event budget and lead a small team of event and campaign marketers.