Vice President, Event Marketing – AI Accelerators

C3 AI•Redwood City, CA

7d•$270,000 - $355,000•Onsite

About The Position

C3 AI is seeking a results-driven marketing executive to lead the C3 AI Accelerator Series. This is a one-day, hands-on masterclass in agentic AI where customers and prospects can build a working application using their own data with C3 Code. The program will host monthly events in major cities worldwide and integrate into Tier 1 industry events. This is a high-visibility leadership role responsible for the program's strategy, brand, operating model, direct-marketing engine, and flawless execution. Success requires proven direct-marketing results, rigorous execution across multiple cities, and the ability to connect every event to pipeline generation. This role is based in Redwood City, CA, requiring a 5-day in-office presence, with travel as needed.

Requirements

Bachelor's degree; advanced degree (MBA or master's) preferred.
10+ years of professional experience, including extensive marketing experience.
Extensive, proven success in direct marketing, with campaigns and conversion results you can demonstrate from invitation through attendance to pipeline.
Track record of running multi-city event programs at a consistently high standard.
Experience leading teams, managing budgets, and directing agencies and vendors.
Data-driven approach to measurement and pipeline attribution.
Strong executive presence and written/verbal communication skills.
Willingness to travel extensively, domestically and internationally.
Candidates must be authorized to work in the United States without current or future sponsorship.

Nice To Haves

B2B enterprise software, AI, or developer-audience event experience.
Experience integrating programs into large industry conferences.
Account-based marketing alongside enterprise sales.

Responsibilities

Own the Accelerator program charter, target audiences, positioning, messaging, creative, and global calendar.
Build and maintain the Accelerator Playbook, including operating model, governance, decision rights, and RACI, to ensure consistency as the program scales.
Drive integration of Accelerators into Tier 1 industry events.
Build and run the direct-marketing engine behind every event: personalized outbound, email, account-based campaigns, and partner channels.
Own the registration funnel and data; be accountable for qualified attendance, show rate, and cost per qualified attendee.
Partner with sales leadership on target accounts, seller activation, and direct outreach.
Set and enforce post-event follow-up standards that convert every attendee into an account conversation.
Own the master workback, market intake, and activation checklist for every city.
Ensure attendee, technical, and facilitator readiness for a working session where every participant builds.
Set KPIs, run the scorecard and post-event debriefs, and report results, including pipeline influenced, to executive leadership.
Build and lead the team, own the budget, and manage agencies, venues, and vendors.