Director, Event Marketing – AI Accelerators

C3.ai•Redwood City, CA

7d•Onsite

About The Position

C3 AI is looking for a results-driven, hands-on marketing leader to run the C3 AI Accelerator Series day to day. The Accelerator is a one-day, hands-on masterclass in agentic AI where customers and prospects describe a business problem in plain language and build a working application on their own data with C3 Code, our enterprise agentic app builder. C3 AI will host Accelerators monthly in major cities worldwide and integrate them into Tier 1 industry events. Working closely with marketing and sales leadership, you will drive the direct-marketing engine that fills every room with the right people and ensure flawless delivery in every market. Success requires proven direct-marketing results, rigorous execution across many cities at once, and the ability to tie every event to pipeline. This role is based in Redwood City, CA and requires being in the office 5 days a week, with travel as necessary.

Requirements

Bachelor's degree
7+ years of professional experience, including significant marketing experience
Proven success in direct marketing, with campaigns and conversion results you can demonstrate from invitation through attendance to pipeline
Experience running multi-city event programs at a consistently high standard
Experience managing budgets, agencies, and vendors; experience leading or mentoring a team
Data-driven approach to measurement and pipeline attribution
Strong communication skills and the presence to work with senior executives and customers
Willingness to travel extensively, domestically and internationally
Candidates must be authorized to work in the United States without current or future sponsorship.

Nice To Haves

Advanced degree (MBA or master's) preferred
B2B enterprise software, AI, or developer-audience event experience
Experience with large industry conferences
Account-based marketing alongside enterprise sales

Responsibilities

Execute the Accelerator strategy, global calendar, messaging, and creative in partnership with marketing leadership
Maintain and apply the Accelerator Playbook, including operating model, checklists, and decision rights, to ensure consistency as the program scales
Plan and run the direct-marketing campaigns behind every event: personalized outbound, email, account-based campaigns, and partner channels
Manage the registration funnel and data; drive qualified attendance, show rate, and cost per qualified attendee
Partner with sales on target accounts, seller activation, and direct outreach, and drive post-event follow-up that converts attendees into account conversations
Own the workback, market intake, and activation checklist for each city, including agency, venue, and vendor coordination
Ensure attendee, technical, and facilitator readiness for a working session where every participant builds
Run the scorecard and post-event debriefs, and report results, including pipeline influenced, to marketing leadership
Manage the event budget and lead a small team of event and campaign marketers