Vice President, Event Marketing – AI Accelerators

C3.ai•Redwood City, CA

7d•Onsite

About The Position

C3 AI is seeking a results-driven marketing executive to lead the C3 AI Accelerator Series from strategy to execution. The Accelerator is a one-day, hands-on masterclass in agentic AI where customers and prospects learn to build a working application using C3 Code. This high-visibility leadership role is accountable for the program's strategy, brand, operating model, direct-marketing engine, and flawless delivery globally. Success hinges on proven direct-marketing expertise, rigorous execution across multiple cities, and the ability to directly link every event to sales pipeline. This role is based in Redwood City, CA, requiring a 5-day in-office presence, with additional travel as needed.

Requirements

Bachelor's degree
10+ years of professional experience, including extensive marketing experience
Extensive, proven success in direct marketing, with campaigns and conversion results you can demonstrate from invitation through attendance to pipeline
Track record of running multi-city event programs at a consistently high standard
Experience leading teams, managing budgets, and directing agencies and vendors
Data-driven approach to measurement and pipeline attribution
Strong executive presence and written/verbal communication skills
Willingness to travel extensively, domestically and internationally
Candidates must be authorized to work in the United States without current or future sponsorship.

Nice To Haves

Advanced degree (MBA or master's) preferred
B2B enterprise software, AI, or developer-audience event experience
Experience integrating programs into large industry conferences
Account-based marketing alongside enterprise sales

Responsibilities

Own the Accelerator program charter, target audiences, positioning, messaging, creative, and global calendar.
Build and maintain the Accelerator Playbook, including operating model, governance, decision rights, and RACI, to ensure consistency as the program scales.
Drive integration of Accelerators into Tier 1 industry events.
Build and run the direct-marketing engine behind every event: personalized outbound, email, account-based campaigns, and partner channels.
Own the registration funnel and data; be accountable for qualified attendance, show rate, and cost per qualified attendee.
Partner with sales leadership on target accounts, seller activation, and direct outreach.
Set and enforce post-event follow-up standards that convert every attendee into an account conversation.
Own the master workback, market intake, and activation checklist for every city.
Ensure attendee, technical, and facilitator readiness for a working session where every participant builds.
Set KPIs, run the scorecard and post-event debriefs, and report results, including pipeline influenced, to executive leadership.
Build and lead the team, own the budget, and manage agencies, venues, and vendors.