Director, e-Commerce Channel Marketing Amazon & Wayfair
About The Position
Delta Faucet Company is seeking a Director of eCommerce Channel Marketing to lead growth strategies for its brands across Amazon and Wayfair. The role oversees retail media, organic search, content, digital shelf, and performance marketing, with accountability for revenue, profitability, market share, and consumer experience. The Director leads a team and external agency partners, working closely with Sales, Brand Marketing, Product, Analytics, Finance, and Creative teams. This strategic, data-driven leader turns customer, consumer, competitive, and performance insights into priorities and measurable results.
Requirements
- Bachelor's degree in Marketing, Business, Analytics, eCommerce, or a related field.
- 10 or more years of relevant experience, including progressive leadership responsibility.
- Strong experience in eCommerce, digital marketing, retail media, or omnichannel marketing.
- Deep knowledge of Amazon commerce and advertising platforms.
- Experience with Wayfair or another major digital-first retailer or marketplace.
- Expertise in retail media, paid search, organic search, SEO, content optimization, digital shelf, and performance marketing.
- Proven ability to connect marketing investments to revenue, profitability, and market-share outcomes.
- Strong analytical, financial, commercial, and executive communication skills.
- Experience managing significant media budgets, external agencies, and high-performing teams.
Nice To Haves
- Consumer products, home improvement, or durable goods experience.
Responsibilities
- Develop and lead eCommerce marketing strategies for Delta Faucet Company brands on Amazon and Wayfair.
- Partner with Sales leadership to drive revenue growth, profitability, market share, and long-term brand health.
- Lead paid media strategy, including budget allocation, campaign priorities, testing, optimization, and performance measurement.
- Own organic search, content, digital shelf, ratings and reviews, and conversion strategies.
- Connect paid and organic plans to improve visibility, traffic, conversion, and product performance.
- Guide optimization of product content, imagery, video, enhanced content, storefronts, and brand pages.
- Establish performance scorecards and use consumer, customer, competitive, and financial insights to identify growth opportunities.
- Partner with Sales and Finance on investment decisions that balance growth and profitability.
- Lead external media, content, data, and technology partners and hold agencies accountable for results.
- Communicate channel performance, opportunities, and recommendations to senior leadership.
- Lead, coach, and develop direct reports responsible for customer marketing, paid media, organic growth, content, and digital shelf.
Benefits
- Comprehensive benefit plans.
- Retirement and savings programs.
- Tuition reimbursement.
- Employee incentive programs.
- Resources for mental, physical, and financial wellbeing.
- LinkedIn Learning access.
- Internal opportunities to work on projects cross-company.
- Four employee-led and self-directed Business Resource Groups.
- Paid volunteer day annually.
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What This Job Offers
Job Type
Full-time
Career Level
Director
