E-Commerce Marketing Specialist

trueCABLE

5d•$65,000 - $75,000•Remote

About The Position

trueCABLE is seeking a proactive, detail-oriented E-commerce Marketing Specialist to execute and optimize digital marketing, primarily on Amazon, with some Shopify support. The role owns day-to-day management of the Amazon presence, including listings, A+ Content, the Brand Store, experiments, and account health, while contributing to cross-channel SEO and occasional Shopify support. The goal is to deliver measurable improvements in Amazon conversion, visibility, and revenue while maintaining clean operations and brand consistency. The specialist will collaborate with leadership, marketing, technical, and product teams to research opportunities, implement e-commerce strategies and promotions, support brand-building initiatives, and coordinate product launches. The role also analyzes customer behavior, search terms, competitors, and channel KPIs, and prepares actionable monthly performance reports. This is a full-time remote position with regular business hours, Monday through Friday, and occasional travel to the Kansas City warehouse, roughly once a year. Other duties may be assigned.

Requirements

Well-rounded marketing strategy and tactics experience, with proven expertise in B2C and B2B e-commerce marketing.
At least 3 years of hands-on experience managing Amazon Seller Central.
Working knowledge of AI tools and prompting best practices.
Hands-on experience with Monday.com or similar project management tools to manage roadmaps, dependencies, and cross-functional workflows.
Knowledge of SEO best practices, including on-page, off-page, and technical SEO.
Strong organizational skills to manage multiple projects and meet deadlines.
Hands-on familiarity with e-commerce website platforms, preferably Shopify.
Strong attention to detail.
Strong content writing and proofreading skills, including the ability to write persuasive copy.
Self-starter who can independently see multiple tasks and projects through to completion.
Curiosity and willingness to learn, with the ability to adapt and innovate.
Ability to work independently remotely and collaborate with the team.
Positive attitude, punctuality, dependability, and a team-oriented, kind approach.
Strong communication skills with team members.
Enthusiasm and willingness to bring new ideas, receive constructive feedback, and respectfully challenge ideas.
Ability to learn and increase knowledge.
Able to sit for most of the work shift and regularly talk and hear.
Able to occasionally lift, push, or pull 25 pounds; occasionally bend or reach.

Nice To Haves

A track record of successfully working from home or remotely.
Experience with Canva and other design platforms.

Responsibilities

Research e-commerce opportunities and collaborate with leadership and marketing teams to create and implement strategies and promotions focused on customer acquisition, retention, and revenue growth.
Attend routine PPC meetings and align product listings and organic efforts with the Amazon advertising strategy.
Support brand-building initiatives and maintain cross-channel consistency across Amazon content and experiences.
Monitor Amazon account health, including Voice of Customer, policy compliance, feedback and reviews, and pricing health; resolve listing errors and suppressions.
Regularly review Amazon product listings for accuracy and recommend improvements and optimizations based on Amazon features and trueCABLE products.
Stay current on Amazon programs and opportunities, and coordinate implementation across departments while maintaining policy compliance.
Lead Amazon marketing tasks connected to product development from inception to completion, including content readiness and launch coordination.
Develop an understanding of trueCABLE products and their basic technical details.
Support Shopify and align cross-channel promotions as needed.
Analyze customer behavior, search terms, and the competitive landscape to guide optimization.
Produce clear, actionable monthly reports on Amazon KPIs and overall channel performance.
Create high-converting Amazon product detail pages, including keyword-optimized titles, bullet points, A+ Content, and storefront assets.
Produce descriptions, benefit-driven copy, and retail-ready visuals such as images, comparison charts, infographics, and videos in line with Amazon guidelines.
Collaborate with technical and product teams to validate specifications, maintain catalog and variation data consistency, and ensure Amazon policy compliance.