Director, Digital Strategy & Governance

FINRA • Rockville, DC

1d • Hybrid

About The Position

The Director of Digital Strategy & Governance in Corporate Communications develops and executes digital strategy for FINRA’s internal and external platforms. The role leads digital governance, platform optimization, analytics-driven decision-making, and cross-functional initiatives that improve FINRA’s digital ecosystem. Working with Corporate Communications, Technology, and business stakeholders, the Director establishes standards, drives platform improvements, and advances digital experiences supporting FINRA’s regulatory mission and strategic objectives.

The position manages a team of other managers and/or experienced individual contributors and is accountable for career development conversations, coaching, and feedback. The Director serves as a strategic advisor to Corporate Communications leadership and business partners, oversees FINRA’s digital editorial ecosystem, and leads integrated digital initiatives and complex cross-functional projects. The role also champions innovation and continuous improvement through evaluation of emerging technologies, KPI and reporting frameworks, and ongoing development of FINRA’s platforms and digital communications strategy.

The position is in a hybrid work environment with defined in-person presence requirements. High productivity expectations and tight deadlines are part of the work environment; extended hours and occasional travel may be required. Salary ranges vary by listed work location, from $134,400 to $312,600. Employees may be eligible for a discretionary bonus in addition to base pay.

Requirements

• Bachelor’s degree in Digital Strategy, Communications, Marketing, Business, Information Systems, Journalism, or a related field is preferred.
• At least 10 years of professional experience in digital strategy, digital communications, platform management, product marketing, or corporate communications.
• At least 2 years supervising projects and mentoring junior staff.
• Strong collaborative and consultative skills for working across departments and business functions.
• Experience contributing to and supporting enterprise-level initiatives and engaging executive stakeholders as a subject matter expert.
• Experience managing enterprise digital platforms and content management systems such as Drupal, WordPress, SharePoint, or similar platforms, and collaborating with technology teams on platform enhancements and digital transformation efforts.
• Strong experience applying analytics, audience insights, and performance metrics to inform strategy, measure impact, and drive continuous improvement across digital channels.
• Working knowledge of prototyping practices and tools such as Axure or Adobe XD.
• Proficiency with project management tools such as JIRA to plan, track, and coordinate cross-functional digital initiatives.
• Strong writing, editing, and presentation skills, including the ability to communicate complex digital concepts clearly to leadership and cross-functional stakeholders.
• Strong organizational skills and a deadline-driven approach, with the ability to manage competing priorities, meet deadlines, and coordinate multiple workstreams.
• Deep understanding of KPIs and performance frameworks, including the ability to develop reporting structures, analyze trends, and formulate data-driven recommendations.
• Demonstrated ability to lead and manage multiple complex projects simultaneously, coordinate stakeholders, meet timelines, and align work with organizational priorities.
• Ability to thrive in a fast-paced environment, independently prioritize work, adapt to changing organizational needs, and maintain quality across competing demands.

Responsibilities

• Lead FINRA’s digital strategy across internal and external platforms, establishing a vision, governance frameworks, and standards for cohesive, user-centered, business-aligned digital experiences.
• Advise Corporate Communications leadership and business partners on digital strategy, audience engagement, platform effectiveness, and communication approaches that advance enterprise objectives.
• Partner with Digital and Creative Strategy leaders to establish and maintain governance guardrails, publishing standards, accessibility requirements, and best practices for core digital platforms.
• Oversee FINRA’s digital editorial ecosystem and align content, campaigns, and communications initiatives with audience needs, organizational priorities, and platform capabilities.
• Use analytics, audience research, and performance insights to identify trends, measure effectiveness, and recommend digital strategy, content optimization, and platform enhancements.
• Lead integrated digital initiatives supporting enterprise priorities, awareness campaigns, thought leadership, employee communications, and other strategic business objectives.
• Direct cross-functional digital projects, including platform enhancements, redesigns, migrations, and governance initiatives, coordinating communications, technology, creative, and business stakeholders.
• Evaluate emerging technologies, establish meaningful KPIs and reporting frameworks, and drive continuous improvement in FINRA’s digital platforms and communications strategy.
• Manage a team of other managers and/or experienced individual contributors, including career development conversations, coaching, and feedback.
• Demonstrate FINRA’s values and collaborate in person and virtually in furtherance of its mission of investor protection and market integrity.

Benefits

• Comprehensive health, dental, and vision insurance.
• Basic life, accidental death and dismemberment, supplemental life, spouse/domestic partner and dependent life, and spouse/domestic partner and dependent accidental death and dismemberment insurance.
• Short- and long-term disability, long-term care, business travel accident, and legal insurance.
• Immediate participation and vesting in a 401(k) plan with company match and eligibility for an additional FINRA-funded retirement contribution.
• Tuition reimbursement.
• Commuter benefits.
• Adoption assistance, backup family care, surrogacy benefits, employee assistance, and wellness programs.
• Paid time off starting at 15 days and increasing with years of service up to 25 days, plus 5 personal days and 9 sick days, prorated in the first year where applicable.
• Two volunteer service days for full-time schedules.
• Military, jury duty, bereavement, voting and election official, family-member care, childbirth, and parental leave, subject to stated eligibility and conditions.
• Nine paid holidays for full-time employees.
• Potential discretionary bonus in addition to base pay.
• Overtime pay for non-exempt employees in accordance with applicable law.

What This Job Offers

• Job Type: Full-time
• Career Level: Director