Director, Digital Product (Remote)
About The Position
CrowdStrike is building the first unified Digital Experience organization in the company's history. At the center of that organization is a simple but ambitious idea: CrowdStrike.com should function as a product — with a roadmap, a point of view, and a relentless focus on how prospects and customers move from awareness to action. The Director of Digital Product will own that vision. This is a senior leadership role responsible for defining and executing the digital product strategy across CrowdStrike.com — from the experience architecture that governs how the site is structured, to the personalization engine that adapts it to individual buyers, to the AI-powered engagement layer that will guide prospects through complexity at machine speed. This role leads the Digital Product pillar and reports directly to the VP of Digital Experience. This position is open to remote candidates.
Requirements
- 10+ years of experience in digital product management, with demonstrated success owning a complex digital experience at scale
- Proven track record building AI-powered or personalization-driven digital experience systems
- Deep understanding of the buying journey and the experience design principles that accelerate it
- Experience leading cross-functional product teams including product managers, UX designers, and technical SEO or discoverability specialists
- Strong command of the technical architecture that supports modern web experience delivery — headless CMS, personalization engines, journey orchestration platforms, and analytics infrastructure
- Executive communication capability — able to translate complex product strategy into clear business outcomes for senior leadership
Nice To Haves
- Experience with Adobe Experience Cloud — AEM, Target, CJA, or AJO
- Background in cybersecurity, enterprise SaaS, or other complex B2B buying environments
- Experience building or scaling a PLG or trial-to-paid digital motion
- Familiarity with AEO, GEO, or LLM-driven search optimization as a product discipline
Responsibilities
- Own the digital product vision and roadmap for CrowdStrike.com, translating business objectives and buyer intelligence into a prioritized sequence of experience improvements, personalization capabilities, and conversion optimizations
- Lead the Digital Product pillar including product management, UX design, and search and AI discoverability functions
- Define and govern the experience architecture that determines how prospects and customers navigate CrowdStrike's digital properties from first awareness through trial and purchase
- Build and own the journey orchestration strategy in partnership with Marketing Technology, driving the transition from a static content destination to a dynamic, personalized buying experience
- Partner with Performance Marketing, Digital Intelligence, and Engineering to ensure the digital product roadmap is informed by data, technically executable, and connected to pipeline outcomes
- Establish product management discipline across the digital organization — intake governance, roadmap prioritization, sprint cadence, and stakeholder alignment
- Lead the development of Falcon Guide, CrowdStrike's AI-powered digital advisor, from concept through phased execution
Benefits
- Market leader in compensation and equity awards
- Comprehensive physical and mental wellness programs
- Competitive vacation and holidays for recharge
- Paid parental and adoption leaves
- Professional development opportunities for all employees regardless of level or role
- Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
- Vibrant office culture with world class amenities
- Great Place to Work Certified™ across the globe
- health insurance
- 401k
- paid time off
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
