Director of Digital Product

iRESTORE•Los Angeles, CA

3d•Remote

About The Position

iRESTORE is seeking a CRO operator who is highly analytical, detail-oriented, and focused on improving conversion and revenue performance across the website. Responsibility includes identifying friction in the customer journey, prioritizing improvements, and executing tests that improve site performance. The ideal candidate closely monitors site performance, builds structured testing programs, and partners cross-functionally with acquisition, lifecycle, and creative teams to drive measurable outcomes. A disciplined Plan, Execute, Analyze, React approach is central to how the work is managed, with ongoing ownership of the testing backlog and optimization roadmap. This role requires a hands-on operator who is comfortable writing test plans, building landing pages, reviewing performance data, and moving quickly from insight to execution. Familiarity with AI tools for content generation, page creation, and rapid iteration is strongly preferred. Over time, this position will expand into helping build and lead a broader CRO and digital product function, including hiring and managing additional resources as the team scales. The role begins as a player-coach position, supported by one direct report and an external development agency.

Requirements

8+ years in CRO, growth, or e-commerce optimization roles
Strong experience in DTC or e-commerce environments
Deep understanding of Shopify Plus or similar platforms
Proven experience running A/B tests and experimentation programs
Strong analytical mindset with comfort in data and performance metrics
Experience working with UX, design, and development teams
Ability to identify friction and translate insights into actionable tests
Familiarity with tools such as GA4, Hotjar, Northbeam, or similar
Comfortable working in fast-paced, performance-driven environments
Strong ownership mindset with the ability to operate independently
Direct-to-consumer E-COMMERCE and WEB CRO experience

Nice To Haves

Familiarity with AI tools for content generation, page creation, and rapid iteration is strongly preferred.

Responsibilities

Monitor website performance regularly and identify drops in conversion or revenue
Diagnose friction points across the funnel and recommend solutions quickly
Own the A/B testing roadmap from hypothesis to execution to analysis
Prioritize experiments based on revenue impact and strategic value
Continuously improve conversion rate across key pages
Build and optimize landing pages for paid media, email, affiliate, and promotions
Improve PDPs, bundles, checkout flow, and upsell paths
Optimize UX elements including layout, navigation, CTA placement, and page structure
Improve LTV to CAC through funnel and site improvements
Increase AOV and ARPU through upsells and cross-sells
Work with lifecycle and paid media teams to improve overall customer value
Improve upsell and cross-sell performance after checkout
Optimize post-purchase flows and customer engagement paths
Partner with the creative on messaging, design, and UX improvements
Work with engineering or dev partners to implement changes efficiently
Support tracking accuracy and ensure data integrity across tools
Manage CRO backlog and testing pipeline using structured workflows
Build repeatable processes for testing, reporting, and iteration
Use AI tools to accelerate page creation, testing variations, and analysis