Director, Digital Business Transformation

ZEISS Group•Princeton, NJ

2d•$130,700 - $163,400

About The Position

The Director, Digital Business Transformation is an experienced marketing professional responsible for developing, implementing, orchestrating, and managing ZEISS Vision’s digital marketing strategies and assets. The role develops digital strategies using SEO, PPC, and other techniques to drive traffic to company web pages and social media channels and generate interest in products and services. It directs a team creating written, graphic, and video content; partners with Product and Channel marketing teams on launches and campaigns; and identifies leading-edge technologies and digital practices to strengthen ZEISS Vision’s marketplace reputation. This position is located in Princeton, New Jersey.

Requirements

Bachelor of Science or Bachelor of Arts in Business, Economics, Marketing, or a related field.
At least 12 years of progressive marketing experience.
Intimate familiarity with the optical industry; an optician or optical background is ideal.
Specific familiarity and expertise with current digital marketing tools, technologies, and platforms.
Demonstrated experience leading or managing direct reports and leading creative individuals to deliver project objectives on time and within budget.
Ability to manage changing workloads in a dynamic, deadline-driven environment.
Strong conceptual thinking and innovation, with a track record of generating ideas and concepts that delivered measurable results.
Experience with BTB and BTC activities.
Ability to collaborate across business groups and geographies and align on business initiatives.
Ability to analyze research data and other inputs to guide sound business decisions.
Experience with planning and budgeting, including financial business cases.
Outstanding presentation skills and the ability to command respect among peers and management.
Excellent written and oral communication skills.
Ability to provide strong, dynamic leadership in ambiguous situations and interface effectively with executive management across business functions.
Excellent negotiating, influencing, consensus-building, and conflict-resolution skills.
Expertise working in complex environments with multiple internal and external partners.
Proven project management record, including managing contributions from remote teams.

Nice To Haves

MBA with a Marketing emphasis or equivalent.
Experience with a multinational brand or global company.

Responsibilities

Develop and drive digital marketing strategy by studying economic indicators, tracking industry and technology trends, identifying customer needs, and monitoring competitors.
Develop and direct digital business analytics strategy and data sources, including Salesforce content, industry sources, and third-party data.
Develop and direct digital platform strategy, including features, integrations, content, third-party partners, and competitors.
Direct integration, deployment, and tracking of digital communication assets and associated content.
Plan and drive execution of web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Direct the design, development, and maintenance of the organization’s social media presence.
Identify short- and long-term issues that should be addressed to improve marketing effectiveness.
Measure and report campaign performance against ROI and KPI goals.
Identify trends and insights and optimize spending, focus, and performance based on those insights.
Plan, execute, and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and web content and optimize user experience.
Evaluate the end-to-end customer experience across channels and touchpoints using analytical methods.
Identify critical conversion and drop-off points and optimize user funnels.
Schedule and assign team work and follow up on results to meet department operational requirements.
Coach and manage digital marketing staff, including planning, monitoring, and appraising performance.
Build the Marketing team’s digital knowledge and capabilities by identifying emerging platforms and technologies for Channel and Product marketing campaigns.