Director, Digital Business Transformation

ZEISS•Princeton, NJ

7h•Onsite

About The Position

ZEISS is a global technology and innovation leader in optics and optoelectronics, with a strong North American presence and more than 20 locations. This position is located in Princeton, New Jersey. The Director, Digital Business Transformation is an experienced, results-driven marketing professional responsible for developing, implementing, orchestrating, and managing the organization’s digital marketing strategies and assets. The role develops innovative digital marketing strategies using SEO, PPC, and other techniques to drive traffic to company web pages and social media channels and generate interest in company products and services. The Director leads a team creating written, graphic, and video content; stays current on marketing technologies and social media trends; and partners with Product and Channel Marketing teams on launches and campaigns. The role also identifies leading-edge technologies and best-in-class digital practices to strengthen ZEISS Vision’s marketplace reputation.

Requirements

Bachelor of Science or Bachelor of Arts in Business, Economics, Marketing, or a related field.
At least 12 years of progressive marketing experience.
Intimate familiarity with the optical industry; an Optician or optical background is ideal.
Specific familiarity and expertise with current digital marketing tools, technologies, and platforms.
Demonstrated experience leading or managing a team of direct reports and leading creative, strong-willed individuals to deliver project objectives on time and within budget.
Ability to manage changing workloads in a dynamic, deadline-driven environment.
Strong conceptual thinking and innovation, with a track record of generating ideas and concepts that delivered measurable results.
Experience with BTB and BTC activities.
Ability to collaborate across business groups and geographies while aligning on business initiatives.
Ability to analyze research data and other inputs and guide sound business decisions.
Experience with planning and budgeting, including financial business cases.
Outstanding presentation skills and ability to command respect among peers and management staff.
Excellent written and oral communication skills.
Ability to provide strong, dynamic leadership in ambiguous situations.
Ability to interface effectively with executive management across business functions.
Excellent negotiating, influencing, consensus-building, and conflict-resolution skills.
Expertise working in a complex environment with multiple internal and external partners.
Proven project management track record, including managing contributions from remote teams.

Nice To Haves

MBA with a Marketing emphasis, or equivalent.
Experience with a multinational brand or global company.

Responsibilities

Develop and drive digital marketing strategy by studying economic indicators, tracking industry and technology trends, identifying customers and their current and future needs, and monitoring the competition.
Develop and direct digital business analytics strategy and data sources, including Salesforce content, industry sources, and third-party data.
Develop and direct digital platform strategy, including features, integrations, content, third-party partners, and competitors.
Direct the integration, deployment, and tracking of digital communication assets and associated content.
Plan and drive execution of web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Direct the design, development, and maintenance of the organization’s social media presence.
Identify short- and long-range issues that must be addressed to improve overall marketing effectiveness.
Measure and report digital campaign performance against goals, including ROI and KPIs.
Identify trends and insights, and optimize spending, focus, and performance based on those insights.
Plan, execute, and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and web content and optimize user experience.
Evaluate the end-to-end customer experience across multiple channels and customer touch points using analytical methods.
Identify critical conversion and drop-off points and optimize user funnels.
Schedule and assign work to the digital marketing team and follow up on results to meet operational requirements.
Coach and develop employees, address performance, and plan, monitor, and appraise job results.
Grow the Marketing team’s digital knowledge, skills, and capabilities by identifying emerging platforms and technologies for Channel and Product Marketing campaigns.
Partner with Product and Channel Marketing teams on launches and campaigns.
Lead and manage direct reports and remote team contributions, delivering project objectives on time and within budget.