Director, Demand Generation

KEV Group • Toronto, ON

74d • $170,000 - $200,000 • Hybrid

About The Position

We are seeking a seasoned, strategic, and results-oriented Director, Demand Generation to lead our demand generation team and accelerate our growth across North America. Reporting directly to the SVP Marketing, you will play a pivotal role in scaling our pipeline and revenue generation, targeting public school districts across the US and Canada. You will build and develop a talented team and manage a budget that you will optimize to deliver integrated national and state-level campaigns, targeted ABM initiatives, digital marketing programs, website strategy, and high impact in-person events. Your efforts will directly contribute to achieving ambitious goals of growing our business by 3x+ over the coming four years, with growth coming from new and existing accounts.

Requirements

• 8+ years of progressive marketing and demand generation experience, including at least 3 years leading demand generation teams within B2B SaaS companies
• Demonstrated success in driving substantial pipeline and revenue growth within SaaS environments, with direct experience in enterprise-level sales
• Proven expertise in executing sophisticated multi-channel campaigns, ABM strategies, digital marketing initiatives, and event-driven programs
• Track record of building, developing, and scaling high-performing marketing teams focused on measurable outcomes
• Deep proficiency with Salesforce, HubSpot, intent data tools, social engagement platforms, and ABM technology
• Demonstrated ability to collaborate cross-functionally, particularly with sales teams, to measure and continuously optimize funnel performance
• Strategic mindset combined with entrepreneurial, proactive, and results-oriented execution abilities
• Detail-oriented and data-driven decision-making skills, committed to continuous improvement and optimization
• Exceptional leadership and mentoring capability, passionate about developing team potential
• Strong communications skills with the ability to effectively communicate across diverse departments and executive leadership

Nice To Haves

• Direct experience marketing or selling solutions into education or government sectors preferred (but not required)

Responsibilities

• Set the demand generation strategy and develop comprehensive demand generation programs to increase awareness, pipeline, and revenue specifically in the K-12 public education market
• Build highly effective lead nurturing strategies uniquely aligned to school district purchasing cycles
• Lead and scale the demand generation team fostering a culture of accountability, continuous improvement and innovation
• Lead the development and expansion of digital marketing efforts by building integrated multi‑channel campaigns, targeted ABM programs, website optimization, and maximizing the impact of key educational industry events
• Collaborate seamlessly with Sales, Account Management, Product Management, FP&A, and the broader Marketing team to ensure strategic alignment, ongoing feedback loops, and optimized outcomes
• Efficiently allocate and manage the marketing budget, maximizing ROI and pipeline growth
• Continuously test and scale new channels, strategies, and programs, measuring success rigorously and optimizing efforts for sustained growth
• Develop creative, customer-centric acquisition and nurturing strategies tailored to new prospects
• Establish and monitor key performance indicators, including awareness, MQAs, SQA conversion rates, pipeline velocity, and revenue
• Utilize data-driven insights to refine marketing strategies, optimizing performance and informing executive-level decisions
• Implement, manage, and enhance KEV’s marketing technology stack, centered around Salesforce and HubSpot, to drive exceptional pipeline tracking, analytics, and reporting accuracy
• Thoughtfully manage and optimize budget allocations, ensuring resource efficiency and achievement of ambitious pipeline objectives

Benefits

• Competitive compensation – We believe in rewarding great work with fair, competitive pay.
• Meaningful benefits– Because your well-being matters; both at work and at home.
• Retirement Savings Support – We help you plan for your future with company-matched programs, including RRSP matching in Canada and 401(k) contributions in the U.S.
• Professional development – We invest in your growth with ongoing learning, stretch opportunities, and continuing education, including KEV Academy for onboarding and skill-building, plus KEV University, our online platform offering a wide range of courses.
• Hybrid model – 3 days in the office to collaborate and connect, with flexibility the rest of the week.
• Flexible PTO – Take the time you need to recharge with close to 4 weeks of vacation and a company-wide holiday closure
• Office perks – Enjoy a fully stocked snack bar and occasional catered lunches—because we know that great conversations (and ideas) often start around good food.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed