CONFIDENTIAL Director, Demand Generation

TriNet•Atlanta, GA

13d•$125,000 - $250,000

About The Position

The Director, Demand Generation leads the planning, execution, and optimization of integrated marketing programs to drive TriNet’s pipeline growth. The role manages demand generation activities across channels and market segments, partners with cross-functional teams, and ensures programs are measurable, targeted, and aligned with business goals. It calls for operational discipline, data-driven decision-making, and leadership of a high-performing team. The director supports demand generation strategy across PEO, ASO, Broker, and local market segments; translates growth objectives into campaign plans and pipeline targets; and contributes to market, buyer-persona, and messaging decisions. The role oversees campaign operations, lead generation and nurturing, lifecycle marketing, analytics and reporting, budget allocation, and support for account-based marketing initiatives. The preferred location is Atlanta, Georgia. Qualified external applicants will be considered for an in-office role in Atlanta; qualified internal candidates may be considered for remote hire at the company’s discretion and are encouraged to consider relocation. Compensation may include bonuses under the corporate bonus plan.

Requirements

Typically 10+ years of experience in demand generation, digital marketing, or related fields.
Proven experience managing demand generation programs and leading teams.
Demonstrated success driving measurable pipeline and revenue impact.
Ability to translate strategy into actionable plans and successful campaigns.
Strong team leadership, coaching, and development capabilities.
Skill in analytics, reporting, and performance optimization.
Proficiency with marketing automation platforms such as HubSpot, Marketo, or Pardot, and CRM systems.
Strong communication and cross-functional partnership skills.
Proven track record of meeting demand generation KPIs and improving performance.
Understanding of B2B marketing, buyer behavior, and demand generation best practices.
Ability to communicate effectively with senior leaders and stakeholders.
Bachelor’s degree or equivalent experience.

Nice To Haves

Advanced degree preferred.

Responsibilities

Support development and execution of demand generation strategies across PEO, ASO, Broker, and local market segments.
Drive pipeline growth through demand creation and demand capture programs.
Translate growth objectives into actionable campaign plans, pipeline targets, and audience strategies; contribute to target-market, buyer-persona, and messaging-framework decisions.
Manage and develop demand generation professionals, including campaign managers, digital marketers, and analysts; foster a collaborative, accountable, performance-driven team culture and provide coaching, feedback, and professional development.
Oversee campaign workflows, lead routing, scoring, and conversion optimization; improve lead quality and conversion rates through testing and refinement.
Partner with Marketing Operations to optimize inbound lead qualification processes and criteria.
Lead planning and execution of integrated, multichannel campaigns across digital, paid media, email, social, events, and MDR.
Support local-market demand generation through region-specific programs.
Manage programs that attract, capture, and qualify leads using inbound and outbound tactics; execute lifecycle and nurturing strategies to improve pipeline velocity and conversion.
Use analytics, marketing automation, and CRM tools to measure performance and optimize programs; establish KPIs, dashboards, and reporting frameworks and provide insights for campaign strategy and investment decisions.
Partner with Sales, Marketing Operations, and Product Marketing to align goals, messaging, and lead processes; maintain communication to improve pipeline efficiency and conversion.
Stay informed on market trends, customer insights, and competitive dynamics; support account-based marketing initiatives for high-value accounts.
Manage demand generation budgets and allocate resources efficiently to achieve strong ROI.
Advocate for best practices, new technologies, and innovative approaches, and contribute strategic recommendations within the marketing organization.
Perform other duties as assigned and comply with all policies and standards.