Director, Curriculum Products and Services

The Guitar Center Company•Westlake Village, CA
•$150,174 - $192,404

About The Position

The Director, Curriculum Products and Services for Guitar Center Lessons leads the strategy, design, development, launch, measurement, and continued evolution of the curriculum and education product portfolio. The role builds and scales a music education product ecosystem that serves diverse student needs, supports measurable learning outcomes and instructor effectiveness, strengthens student engagement and retention, and contributes to sustainable business growth. Working across education, product innovation, and business strategy, the Director transforms curriculum frameworks into engaging, student-centered learning experiences that are accessible to learners, easy to teach, and scalable across the Lessons network. The role also partners across functions to align educational products with customer needs, operational capabilities, and business priorities, and uses performance insights to guide improvement and investment. The position reports to the Vice President, Music Education.

Requirements

  • At least 5 years of experience in education product development, EdTech, instructional design, curriculum strategy, music education, or a related field.
  • Proven experience designing, developing, launching, and scaling educational products, curriculum, or structured learning experiences from concept through implementation.
  • Ability to translate learner needs and business objectives into engaging, measurable learning experiences that drive student progression, retention, and commercial outcomes.
  • Strong analytical and product management capabilities, including experience using customer insights, performance data, and feedback to inform product strategy and continuous improvement.
  • Strong cross-functional leadership skills, including the ability to influence stakeholders, navigate ambiguity, and balance strategic planning with hands-on execution.

Nice To Haves

  • Experience in EdTech, music education, consumer learning platforms, or subscription-based education products.
  • Experience developing differentiated learning pathways, progression milestones, and engagement strategies across multiple learner segments.
  • Demonstrated success improving learner engagement, subscription conversion, customer retention, or other measurable business outcomes.
  • Experience scaling education products or learning programs across multiple locations, instructor networks, or digital platforms.
  • Knowledge of instrumental music education, instructor enablement, or learning technologies.
  • Bilingual proficiency in English and Spanish is a plus.

Responsibilities

  • Design and scale outcomes-based learning experiences across instruments, musical styles, skill levels, and student segments.
  • Establish differentiated learning pathways, progression milestones, and achievement frameworks that support musical development.
  • Own the strategy, development, and evolution of the curriculum and education product portfolio, including learning pathways, services, and supplemental offerings.
  • Evaluate current products and identify opportunities for innovation, expansion, optimization, or repositioning based on student needs, market opportunities, and business performance.
  • Design student-centered learning journeys supporting onboarding, goal setting, early achievements, and long-term musical progression.
  • Establish measurable learning outcomes and use student insights, engagement metrics, and retention data to improve educational effectiveness and customer satisfaction.
  • Lead development of new education products and services from concept and customer discovery through piloting, launch, measurement, and scaled implementation.
  • Identify opportunities in emerging learning formats, digital tools, student segments, and supplemental offerings to enhance student experience and support sustainable business growth.
  • Partner with Training, Field Leadership, and Music Education Experience teams to develop instructional resources, teaching standards, and professional learning tools.
  • Establish consistent quality standards and scalable learning frameworks that support effective instruction while allowing flexibility for individual student needs.
  • Collaborate with Operations, Product, Technology, Marketing, Finance, Training, and Field Leadership to align education products with customer needs, operational capabilities, and strategic priorities.
  • Translate product strategies into development plans, implementation requirements, and scalable solutions that support consistent execution across the Lessons network.
  • Develop performance measures connecting educational outcomes with student engagement, lesson renewal, retention, customer satisfaction, and portfolio effectiveness.
  • Use quantitative and qualitative insights from students, parents, instructors, and field teams to evaluate product performance, guide investment decisions, and drive continuous improvement.

Benefits

  • Gig leave for employee musicians to take time off to perform and return to their job after a tour.
  • Medical benefits.
  • Dental insurance.
  • Vision insurance.
  • 401(k) with company match.
  • Mental health support.
  • Paid sick time.
  • Paid holiday time.
  • Paid vacation time.
  • Employee discount program.
  • Tuition reimbursement options.
  • Eligibility to participate in the Guitar Center Company bonus program based on company performance.
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