Director, Licensing and Consumer Products

NASCAR•Charlotte, NC

9h•Onsite

About The Position

NASCAR is seeking a Director, Licensing and Consumer Products to lead the growth and evolution of its licensed apparel and headwear business and expand the brand across retail, fashion, lifestyle, and emerging consumer channels. The role develops and leads strategic apparel licensing partnerships, identifies new business opportunities, and brings innovative consumer products to market. Working with licensees, retailers, and internal stakeholders, the Director grows category performance, expands distribution, strengthens merchandise assortments, and introduces NASCAR to new consumer audiences. The position advances NASCAR's licensed apparel strategy while keeping products relevant, culturally connected, and commercially successful. The position is based in Charlotte, North Carolina, and requires up to 15% travel, including weekends, as business needs require. The Director leads and develops assigned team members and collaborates across the organization to support the long-term growth of NASCAR's licensing and consumer products business.

Requirements

Bachelor's degree or equivalent combination of education and experience.
At least 8 years of experience in apparel licensing, branded apparel, consumer products, retail merchandising, business development, or a related field.
Strong understanding of the licensed apparel, headwear, and consumer products marketplace.
Demonstrated success growing apparel programs, expanding retail distribution, and developing strategic partnerships.
Experience managing licensing relationships, retail accounts, brand partnerships, or consumer products portfolios.
Strong commercial acumen, negotiation skills, and relationship management capabilities.
Understanding of apparel product development, merchandising, assortment planning, and retail execution.
Knowledge of fashion, lifestyle, and consumer trends, with the ability to translate insights into commercially successful programs.
Experience leading teams or driving complex cross-functional initiatives.
Ability to travel up to 15%, including weekends, as business needs require.

Nice To Haves

Experience in sports, entertainment, fashion, lifestyle, or consumer products licensing.
Experience developing collaborations, capsule collections, or limited-edition merchandise programs.
Familiarity with national retail, specialty retail, e-commerce, and emerging distribution channels.

Responsibilities

Lead the strategy and growth of NASCAR's licensed apparel and headwear business across national retail, specialty retail, lifestyle, and emerging consumer channels.
Build and manage relationships with apparel licensees, retailers, and strategic partners to drive category growth and business performance.
Identify whitespace opportunities, emerging trends, and new distribution channels that expand NASCAR's consumer product presence.
Develop growth plans with key partners, including new product initiatives, retail expansion strategies, and merchandising programs.
Drive execution of apparel licensing partnerships, including product development, assortment planning, retail execution, and commercialization.
Identify opportunities to expand NASCAR's reach within fashion, lifestyle, youth, women's, and other growth-oriented consumer segments.
Partner with the Strategic Licensing & Growth team to develop premium collaborations, limited-edition collections, and culturally relevant brand partnerships.
Translate consumer, retail, and fashion trends into commercially viable product opportunities that support business objectives.
Support forecasting, budgeting, and performance reporting for assigned apparel categories and licensing partners.
Collaborate with Brand, Marketing, Legal, Licensing Operations, and external partners to execute consumer product initiatives successfully.
Lead and develop assigned team members while fostering accountability, collaboration, and innovation.
Support strategic initiatives that contribute to the long-term growth of NASCAR's licensing and consumer products business.