Manager, Licensing and Consumer Products

NASCAR•Charlotte, NC

2d•Onsite

About The Position

NASCAR is seeking a Manager, Licensing and Consumer Products to drive the execution and growth of its licensed apparel and headwear business and deliver products that connect fans to the sport. The role manages key licensing relationships, supports merchandise strategy, and executes consumer products initiatives across apparel and headwear. It partners with licensees and internal stakeholders to bring products to market, optimize merchandise performance, support event-specific programs, and identify opportunities that enhance the fan experience and grow the business. The position is based in Charlotte, North Carolina, and requires up to 10% travel, including weekends, as business needs require.

Requirements

Bachelor's degree or equivalent combination of education and experience.
At least 5 years of experience in licensing, apparel, merchandising, product development, retail, category management, account management, or a related field.
Strong understanding of apparel product development, merchandising, and commercialization processes.
Experience managing external partners, licensees, vendors, or client relationships.
Strong project management, organizational, and communication skills.
Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
Proficiency with Microsoft Excel, PowerPoint, and business reporting tools.
Ability to travel up to 10%, including weekends, as business needs require.

Nice To Haves

Experience in sports, entertainment, branded consumer products, or retail environments.
Familiarity with licensed apparel, headwear, merchandise planning, or event merchandise programs.
Knowledge of NASCAR, motorsports, or sports fan merchandise.

Responsibilities

Manage day-to-day relationships with assigned apparel and headwear licensees as a primary business contact.
Lead product development, licensing approvals, and commercialization timelines for successful product launches.
Identify opportunities to grow licensed apparel and headwear categories while maintaining alignment with NASCAR brand standards.
Partner with licensees to develop merchandise assortments reflecting fan demand, industry trends, and business objectives.
Support merchandise programs tied to NASCAR events, tracks, drivers, and other licensed properties.
Collaborate with trackside merchandise operators and internal stakeholders to execute event-specific merchandise strategies.
Monitor category, retail, and event performance to identify opportunities for improvement and growth.
Partner with Brand and Creative teams to communicate design direction, product priorities, and merchandising recommendations.
Support revenue forecasting, budget planning, and business reporting for assigned licensees.
Prepare presentations, account updates, and business recommendations for Licensing leadership.
Collaborate with Licensing, Marketing, Brand, Legal, Track Operations, and external partners to support program success.
Manage multiple projects and priorities while maintaining strong communication, organization, and attention to detail.
Support strategic initiatives and special projects that contribute to the growth of NASCAR's licensing business.