Director, Creator Marketing

Zeno Group•New York, NY

About The Position

Zeno Group is seeking a Director, Creator Marketing to lead integrated creator marketing programs for leading consumer brands. This role involves developing creator strategies across paid, earned, and owned channels, guiding campaigns from concept to execution, optimization, and reporting. The ideal candidate is a strategic leader who enjoys both big-picture thinking and hands-on collaboration, with opportunities to shape client programs, mentor team members, and evolve Zeno's creator marketing capabilities.

Requirements

6+ years of experience in creator marketing, influencer marketing, communications, or related fields within an agency or other fast-paced environment.
Proven success developing and leading creator marketing programs for consumer brands across multiple social platforms.
Deep understanding of creator partnerships, platform dynamics, audience behaviors, and creator relationship management.
Experience working across multiple client engagements while managing complex programs and priorities.
Experience supporting ecommerce, social commerce, or TikTok-focused campaigns.
Strong understanding of creator whitelisting, paid social amplification, and creator marketing measurement.
Experience using analytics and performance data to optimize campaigns and counsel clients on KPIs and business outcomes.
Strong project and account management skills, including experience managing agency fees, budgets, and campaign resources.
Strong presentation, communication, and relationship-building skills, with experience leading client discussions and integrated teams.
Experience mentoring team members and contributing to a collaborative, high-performing culture.
Curiosity about creator culture, emerging platforms, and the future of digital communications.

Nice To Haves

Experience developing integrated creator programs across paid, earned, and owned channels.
Experience identifying strategic partnerships or supporting business development initiatives.
Experience collaborating with paid media, analytics, and creative teams on integrated campaigns.

Responsibilities

Develop and lead creator marketing strategies that align with client objectives, audience insights, and business goals across a variety of consumer brands and campaigns.
Lead creator identification, vetting, negotiations, relationship management, and campaign execution while building authentic partnerships across platforms including Instagram, TikTok, YouTube, Pinterest, and emerging channels.
Partner with paid media and analytics teams to develop creator amplification strategies, including whitelisting, performance measurement, optimization, and reporting.
Monitor creator trends, platform updates, and emerging technologies to identify new opportunities that strengthen campaign performance and audience engagement.
Build strong client relationships by providing strategic recommendations, communicating campaign performance, and helping clients navigate the evolving creator landscape.
Mentor and support team members while fostering a collaborative environment where people can learn, grow, and do their best work.
Guide integrated teams on creator marketing best practices and campaign development.
Identify partnership opportunities, contribute to new business efforts, and help strengthen Zeno's creator marketing capabilities through innovation, process improvements, and thought leadership.

Benefits

Medical insurance
Dental insurance
Vision insurance
Prescription plans
Short-term disability
Long-term disability
Paid subscription to Headspace
Access to mental health providers and other services through a best-in-class employee assistance program
Generous vacation
Paid holidays
Self-care time
401(k) plan
Pretax flexible spending accounts
Tuition assistance
Life insurance
Free access to a certified financial coach
Monthly allowance for ZenoFit program