Director, Creator & Affiliate Marketing

Etsy•Brooklyn, NY

2d•Hybrid

About The Position

Etsy is seeking a senior leader to grow its Creator and Affiliate ecosystem, including its in-house creator program and broader Affiliate & Publisher Partnerships. This role is responsible for growing these programs into scalable business channels that drive traffic, buyer acquisition, revenue, and brand relevance, while evolving the overall creator experience. The ideal candidate is a demonstrated industry leader with experience unifying owned creator relationships, external creator networks, and affiliate partnerships into a single strategy that drives awareness, engagement, and measurable growth. The role focuses on scaling creator recruitment and engagement within the in-house program, growing creator marketing at scale through network partnerships, improving affiliate economics and partner quality, shaping creator incentives and tooling, and connecting a fragmented set of programs into one cohesive growth engine. This position sits at the intersection of growth marketing, brand advocacy, creator strategy, product, and analytics, requiring someone who can manage a team capable of balancing program infrastructure with commercial performance. This includes deep analytical and technical fluency, along with the ability to connect insights across teams, partners, and data sources into one coherent story. The role reports to the Director of Influencer & Advertising Studio and partners closely across Marketing, Product, Engineering, Analytics, Finance, CRM, and Paid Media stakeholders to drive results throughout the funnel.

Requirements

10-12+ years in creator, influencer, and affiliate marketing, in-house or at an agency or network; experience building in-house creator programs is ideal
Deep understanding of the creator and influencer landscape, plus affiliate and partnership economics (CPA, commission and override structures, attribution)
Experienced people manager with a track record of building and leading high-performing teams
Strategic, creative thinker who has designed program structures — tiering, commission logic, creator segmentation — from scratch, and built high-value partnerships that reach new, incremental audiences
Hands-on experience designing and reading incrementality tests (holdout/geo-based, matched-market), and comfortable building and defending a GMS/revenue forecast to finance and senior leadership
Understands the limits of last-click attribution in a creator/affiliate context and how correction models work, along with affiliate network infrastructure (e.g., Impact, Rakuten, AWIN, Partnerize) and how bidding and commission structures actually get optimized
Proven success partnering across teams — Product & Engineering, Comms, Brand Strategy, Advertising Creative — to deliver shared goals
Highly collaborative, with a passion for Etsy's mission to keep commerce human and support the creativity of small business owners

Responsibilities

Manage the teams that own Creator Program and publisher affiliate program strategy and execution
Build growth plans for creator recruitment, engagement, retention, and monetization, working to scale Etsy’s in-house ambassador program
Guide external network and publisher strategy (LTK, ShopMy, Mavely, YouTube Affiliate, and affiliate partners), including incentives, commission structures, and promotional planning
Grow and optimize Etsy's global Affiliate program, deepening partnerships across more than 100 countries
Partner with Product/Engineering on tooling priorities and with Analytics on incrementality, attribution, halo impact, and testing roadmaps
Align cross-functional strategy across Marketing, Product, Engineering, Analytics, Finance, CRM, and Paid Media
Own portfolio performance and the story behind it — from discovery metrics to GMS efficiency and incrementality — and bring that narrative to senior leadership
Mentor and grow a high-performing team, and foster a culture of testing and learning that shapes where Etsy invests next in the creator and affiliate landscape