Director, Creator Marketing

Bilt • New York, NY

2d • $150,000 - $180,000 • Onsite

About The Position

We're looking for a creator marketing leader to own and scale Bilt Originals, our flagship creator program. You'll set the strategy and roadmap for how Bilt shows up across creator tiers, platforms, and content formats — and turn creator partnerships into measurable brand and business impact, not just reach. This is a senior individual contributor role on our New York brand team. You'll work hand-in-hand with growth, content, social, and creative teams, manage the program's budget and investment strategy, and build the systems — creator selection, contracting, briefing, measurement — that make the program scale.

Requirements

• Bachelor's degree
• 7–8 years of experience in creator management, with a track record of building and growing successful creator programs at a brand
• Proven creator strategies that drive measurable brand and business outcomes — beyond reach and engagement
• Deep understanding of social platforms, content types, creator ecosystems, and performance metrics
• Experience owning creator budgets and negotiating partnerships — talent fees, usage rights, exclusivity, paid amplification
• Strong analytical skills; able to translate creator and social performance data into clear business insights and recommendations
• Experience building scalable creator programs and systems, not just managing individual campaigns
• High emotional intelligence, strong interpersonal skills, and a collaborative approach that builds alignment across diverse stakeholders
• Excellent organizational and project management skills, with an ownership mentality and bias for action in fast-paced environments

Nice To Haves

• Hands-on experience with creator platforms such as CreatorIQ and Sprinklr
• An established network across the creator ecosystem
• Experience with creator events and experiential programming
• Experience managing external agencies or vendor partners
• Background in lifestyle, consumer, or brand marketing

Responsibilities

• Own the creator marketing strategy and roadmap for Bilt Originals, scaling the program across creator tiers, platforms, and content formats
• Lead the full lifecycle of creator activations — deal management, content pipelines, and on-time delivery aligned to marketing campaigns
• Partner with growth and content teams to leverage creators across organic and paid social
• Integrate creator-led content into broader brand campaigns and turn high-performing creator content into scalable paid and organic assets
• Own the measurement strategy — KPIs, reporting frameworks, and benchmarks — using tools like Sprinklr and CreatorIQ to optimize investment
• Establish creator selection criteria and build a high-quality creator ecosystem focused on long-term, mutually valuable partnerships
• Develop comprehensive content briefs and guidelines that drive quality, on-brand creator content
• Own creator marketing budgets and investment strategy across fees, production, paid amplification, and experiential
• Set scalable best practices for creator contracting, compensation, usage rights, exclusivity, approvals, disclosure, and brand safety
• Co-manage exclusive events and experiences that engage and inspire our creator community

Benefits

• Competitive salary with a meaningful stake in the company via equity and our performance bonus program
• Health insurance for you (& your loved ones) from day one - Enjoy a One Medical Membership, wellness stipends, family programs and more, on us.
• 401k plan with a match
• Commuter FSAs
• UNLIMITED PTO
• Exclusive Employee only Bilt Points
• Team Events

What This Job Offers

• Job Type: Full-time
• Career Level: Senior