Senior Manager/Director, Creator Marketing
About The Position
Ursa Major is seeking an entrepreneurial, commercially-oriented, strategic relationship-builder to develop creator marketing into a meaningful brand-building and growth engine. This individual will be responsible for the entire creator ecosystem, encompassing organic relationships, seeding, affiliate marketing, TikTok Shop, paid creator partnerships, user-generated content creation, events, and the utilization of creator content across Ursa Major's own organic and paid channels. The primary objective is not to amass creators or generate posts, but to cultivate an intentional, synergistic network of individuals who genuinely align with the Ursa Major brand, foster enduring relationships with them, and systematically identify the most effective combinations of creators, audiences, products, stories, and partnership models.
Requirements
- Relationship-builder with a strategist’s brain, strong brand instincts and a commercial orientation.
- Scrappy, creative thinker who relishes operating in the dynamic creator marketplace.
- Ability to spot brand-aligned creators with genuine potential.
- Understanding of what makes a brand/creator relationship authentic.
- Enjoyment in building lasting relationships rather than executing one-off transactions.
- Analytically rigorous understanding of affiliate economics, paid partnerships, attribution and performance marketing.
- Adept at fostering goodwill with creators, while negotiating smart partnerships with sensible economics.
- 5–7+ years of relevant core experience across creator/influencer marketing, creator and brand partnerships, affiliate or related consumer marketing roles, with a track record of building dynamic programs rather than simply administering them.
Responsibilities
- Own Ursa Major’s overall creator marketing strategy, roadmap and budget – working closely with our founders, internal team and outside agency partners
- Identify, recruit and nurture a diverse network of highly aligned creators, all running through a simple, smart CRM system
- Develop long-term, commercially sound relationships with our most valuable creator partners
- Lead organic seeding, gifting, paid creator partnerships and creator experiences
- Own our affiliate creator strategy, including ShopMy and other relevant platforms
- Oversee our TikTok Shop creator strategy
- Develop creator-generated content as a valuable resource for our organic and paid channels
- Build a disciplined testing and learning approach across creator personas, products, messages and partnership models
- Connect creator insights back into Social, Creative, Growth, PR and Product Marketing
- Measure the brand, content and commercial impact of our creator ecosystem - including providing monthly updates on KPIs and learnings
- Collaborate on or lead suitable brand partnerships when appropriate
- Work closely with our agency partners (paid social UGC, ShopMy, TTS, etc) and over time build and manage a small internal creator team (will have some support from internal team in the interim)
Benefits
- Competitive compensation, plus equity.
- Health, vision and dental benefits
- Paid parental leave.
- Employee 401k with company match.
- Fully remote culture.
- Generous vacation time
- 2 “Epic Days” yearly
- Paid sabbatical after 5 years.
- Paid volunteer time
- Organized team volunteer events in VT.
- Free Ursa Major products
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
