Director, Creator Management

Fanatics Betting & Gaming•New York, NY

2d•$166,000 - $230,000

About The Position

Fanatics Betting and Gaming is seeking a Director, Creator Management to build and lead the creator strategy within the Content & Social organization. This role will oversee which creators Fanatics Sports & Casino and the Fanatics App work with, the content they produce, and how that output drives reach and cultural relevance. The position is responsible for the end-to-end creator program, including managing the paid amplification function to scale creator output and increase awareness.

Requirements

8-10 years in creator/influencer marketing or talent partnerships, ideally with direct experience in sports, betting, gaming, or a comparably fast-moving, discourse-heavy category.
A track record of building or scaling a creator program from a small roster into a structured, multi-tier operation.
Direct experience negotiating creator/talent contracts, usage rights, and exclusivity terms.
Fluency in creator/content metrics (reach, engagement, non-follower reach, share of voice) and the ability to connect them to awareness outcomes.
Experience managing creator programs at volume (sourcing, vetting, negotiating, briefing) rather than one-off influencer campaigns.
Direct people management experience.

Nice To Haves

Comfort operating in regulated/compliance-heavy content environments (gaming, finance, alcohol, or similar) is a strong plus.

Responsibilities

Define the creator roster architecture across tiers (owned talent, retained creators, one-off collabs) mapped against Fanatics Sports & Casino and Fanatics App brand mandates.
Set selection criteria and refresh cadence for the roster, prioritizing creators whose content already shows organic traction and cultural fit over reach alone.
Own the creator content calendar in partnership with Programming/Real-Time Response, ensuring creator output is timed against moment-driven opportunities.
Negotiate and manage creator contracts, usage rights, and exclusivity terms.
Build and maintain direct relationships with top-tier creators and their representation.
Set the threshold and criteria for which creator content qualifies for paid amplification support.
Manage the Senior Manager, Content Amplification, setting quarterly amplification priorities against the creator content calendar.
Review and approve the amplification budget forecast.
Ensure creator-driven paid spend does not include SUO, promo code, or conversion mechanics; these should route to Performance Media.
Report against reach, non-follower reach, engagement, and share of voice at the portfolio level.
Own unaided awareness and brand favorability lift attributable to the creator program.
Track roster efficiency: cost per creator relationship against reach and awareness delivered.