Director Creative Content Marketing

BluZinc • Austin, TX

98d • Onsite

About The Position

BluZinc has been asked by the Founder & CEO of a fast-growth, digital-first company to appoint a Creative Director / Head of Content. This is a confidential search being led by Jonathan Pearson, CEO of BluZinc, and represents a rare opportunity to shape the voice and creative direction of one of the most dynamic entrepreneurial brands in the market. The Role: You will be the architect of a bold, innovative creative vision across eLearning, online courses, digital community, and live events. Working directly with the Founder, you’ll translate big ideas into compelling content, oversee a team of creatives, and ensure storytelling drives engagement, learning outcomes, and revenue growth.

Requirements

• 5–10+ years in senior creative/content leadership roles within eLearning, online education, digital coaching, media, or training companies - with subscription and membership models for high ticket CLVT.
• Demonstrated spotlight achievements, such as: Scaling through or within the $20MM-$60MM revenue range growth curve, for an online courses, media brand or eLearning content platform from thousands to millions in audience or revenue.
• Designing creative campaigns that doubled learner engagement or subscriber growth.
• Producing world-class live event experiences (in-person and virtual) that boosted brand impact and sales.
• Proven track record of growing content-driven revenue (e.g., course sales, memberships, subscriptions).
• Hands-on experience across video, social storytelling, digital campaigns, and community-driven content.
• Commercially minded—understands how creative decisions drive customer acquisition and monetisation.
• Cultural alignment: thrives in a fast-growth, founder-led environment, entrepreneurial, resilient, innovative.

Responsibilities

• Lead the end-to-end creative strategy across online courses, coaching programs, digital communities, live events, and multi-channel media.
• Ensure content excellence and consistency across formats: newsletters, podcasts, YouTube (deep in YT, short and long form and video in general), Instagram, TikTok, and long-form educational assets.
• Direct and inspire a team of designers, editors, writers, and producers; recruit and manage external agency and freelance partners.
• Collaborate with Growth, Marketing, and Product teams to align creative output with funnel conversion and business KPIs.
• Pioneer new content formats that blend education and entertainment, increasing audience loyalty and lifetime customer value.
• Measure impact: use analytics and learner engagement data to continuously improve storytelling and training effectiveness.

Benefits

• Competitive salary with performance bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed