Director, Corporate Marketing and Communications

Reputation•Scottsdale, AZ

6d•Hybrid

About The Position

Reputation, founded in Silicon Valley in 2013, is the industry's sole platform that uses an AI-powered product stack to help companies measure, manage, and scale their real-time reputation performance everywhere, effectively functioning as a business's eyes and ears across all customer feedback channels to uncover predictive insights. This market leadership is reinforced by significant funding from top-tier firms like Bessemer Venture Partner, Kleiner Perkins, and Marlin Equity Partners, driving substantial annual recurring revenue from Global Fortune 1000 companies, major automotive OEMs, healthcare systems, and top property management firms, with trust from over 250 partners including Google and Meta. Recognized recently as America’s Greatest Midsized Workplaces by Newsweek which rewards excellence and career development, and attracts player-coaches, team-oriented collaborators, and individuals who value perseverance and hustle. We are seeking a strategic and hands-on Director of Corporate Marketing & Communication to lead and execute our brand, thought leadership, content, social media, PR, and analyst relations strategies. This role will serve as the steward of our brand narrative and voice, ensuring consistency, clarity, and competitive positioning across all external and internal channels. The ideal candidate is both a big-picture strategist and an operator who stays close to execution, agency management, and social engagement. This role will be responsible for strengthening brand awareness, positioning our platform as an industry leader, amplifying executive thought leadership and ensuring our messaging is grounded in market reality and customer value.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field.
10+ years of experience in corporate marketing, communications, brand strategy and content leadership
7+ years of leadership experience, with demonstrated ability to manage cross-functional initiatives and agency relationships.
Strong background in content marketing, PR, analyst relations, and organic social strategy, ideally within SaaS or MarTech.
Deep understanding of digital trends, SEO, and thought leadership development.
Exceptional storytelling, writing, and executive communication skills.
Proven ability to balance strategic vision with hands-on execution.

Responsibilities

Brand Strategy & Thought Leadership Develop and execute an integrated brand and thought leadership strategy aligned to company growth objectives and positioning.
Create a cohesive narrative that clearly communicates the value of the Reputation Platform to our ICP and key stakeholders.
Drive executive visibility through bylines, speaking engagements, research reports, and strategic media placements.
Partner cross-functionally to identify emerging industry trends and translate them into compelling content and positioning opportunities.
Content Strategy & Execution Own the comprehensive content strategy across web, blog, research, campaigns, and multimedia formats.
Oversee development of high-quality content including: white papers, research reports, case studies, campaign kits, infographics, videos, blog posts, and byline articles.
Ensure alignment between content, product launches, awareness campaigns, sales enablement, and research initiatives.
Maintain close involvement in content creation and editorial direction to ensure strategic consistency and quality.
Organic Social & Audience Engagement Lead the organic social media strategy across platforms, optimizing for brand growth, engagement, and audience expansion.
Partner with internal stakeholders to develop compelling social and video content showcasing customer success, industry expertise, and company culture.
Stay close to social performance, platform trends, and emerging formats to ensure competitive visibility.
Public Relations & Analyst Relations Serve as the senior point of contact for global PR agencies, ensuring effective media pitching, press releases, rapid-response commentary, and thought leadership placements.
Proactively identify opportunities to increase media visibility and strengthen brand positioning.
Manage analyst relations rhythm of business, including briefings, inquiry calls, and tracking upcoming research to ensure accurate representation of our platform.
Support crisis communication planning and executive messaging alignment.
Internal Communications Partner with HR and executive leadership to align internal messaging with company strategy, values, and culture.
Support enterprise-wide communications that reinforce brand clarity and employee engagement.
Performance & Optimization Establish and monitor KPIs across content, PR, analyst relations, and social channels.
Leverage data and analytics to refine strategies, improve engagement, and maximize impact.
Continuously evaluate competitive landscape and adjust positioning accordingly.

Benefits

Paid Time Off: Flexible PTO for salary paid employees
Hourly employees accrue PTO based on tenure & receive 5 sick days annually.
Sick days are available day 1.
PTO accrues on a per paycheck basis.
10 company paid holidays plus 4 “Extended Company Holidays,” which are additional paid days off for the company.
Health and Welfare Benefits Multiple medical and dental plan options, plus 100% company paid vision coverage
401k available through Fidelity
Paid Parental Leave for all eligible employees as of day 1 of employment
Employer paid short and long term disability and life insurance
Critical Illness, Accident & Hospital Indemnity insurance
Employee Assistance Program (EAP)
Access to a wide variety of perks and wellbeing apps: - PerkSpot: Employee discount program - Wellhub (Gym Pass): Access to virtual wellbeing apps, coaching, and gym memberships - Carrot Fertility: Support for fertility, family planning, maternity, parenting, and hormonal health - Omada: Virtual prevention and physical therapy program - Ladder: Supplemental life insurance - SoFi: Financial wellbeing platform with 1:1 advice - Fetch: Pet insurance discount program - Spring Health for Guardian: Virtual mental health support - XP Health for Guardian: Virtual eyewear platform - Rate.com: Mortgage services discount program