Director, Corporate Communications
About The Position
Reporting to the Vice-President Communications and Marketing, the Director, Corporate Communications is responsible for managing VIA Rail’s corporate communications across Canada, both in terms of strategy and planning and delivery, to raise awareness of the organization and its impacts, successes and results. The incumbent will help engage our stakeholders, maximizing the public’s awareness and perception of VIA through a communications approach based on transparency and dialogue. The incumbent will advise VIA Rail’s senior management on communications and reputation management. VIA Rail is carrying out ambitious projects to modernize its services and infrastructure, from new ultramodern train fleets to ongoing improvement of infrastructure, building the future of transportation in Canada. Working for VIA Rail is being a part of a collective effort in sustainable mobility.
Requirements
- A bachelor’s degree in communications, marketing, journalism, political science, public relations or related field;
- Minimum of 10 to 15 years of relevant experience in communications, including a minimum of five (5) years in a management role;
- Bilingualism (English & French) is essential - Strong verbal and written communication in both official languages.
Nice To Haves
- Demonstrated success in designing and implementing effective and innovative communications strategies;
- Strong business acumen to align corporate communications with business plans and strategies;
- Exceptional strategic thinking and being action-oriented;
- Political acumen, ability to persuade and strong collaboration skills;
- Rigour and proficiency in prioritization and organization.
Responsibilities
- With his/her team, develop and deliver the communications strategy, schedule and plans aligned with business priorities and the company’s strategic direction;
- Direct and support the objectives, priorities and communication plans of strategic projects led by the business units in collaboration with them.
- Act as a consultant to senior management on their communication activities, providing support and coaching as needed;
- Act as a spokesperson and play a key strategic role in coordinating communication actions in times of crisis or emergency;
- Ensure the production of various types of communications, including events (press conferences, annual meetings), speeches, thought leadership documents, annual reports and more;
- Manage the company’s communications agency and service providers and create strong relationships to ensure the value and quality of deliverables and services;
- Work very closely with the Marketing team, especially on content development, social media optimization and earned media usage in marketing strategies;
- Work very closely with the Government and Institutional Relations team to ensure consistent management of external stakeholders;
- Work closely with business units, mostly Human Resources, to ensure holistic and cohesive internal communications on corporate topics that have a significant and direct impact on professional and unionized employees;
- Coordinate and supervise staff under his/her responsibility, ensuring results measurement and continuous improvement;
- Provide inspired and inspiring leadership by creating a positive team dynamic that focuses on collaboration and efficiency while promoting coaching and career development of team members.
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What This Job Offers
Job Type
Full-time
Career Level
Director
