Marketing and Communications Director
About The Position
The Director of Marketing & Communications is responsible for leading the organization’s integrated communications and marketing strategy across internal and external audiences. This position oversees internal communications, B2B marketing initiatives, consumer nurture campaigns, and cross-functional marketing project management to ensure consistency, effectiveness, and alignment with organizational goals. This role serves as a strategic communications leader and brand steward, responsible for developing and executing marketing initiatives that strengthen awareness, engagement, referral relationships, and organizational culture. The Director of Marketing & Communications collaborates closely with executive leadership, clinical and operational teams, referral partners, and external vendors to create meaningful and measurable communications strategies. The Director oversees the planning and execution of multi-channel campaigns including email nurture streams, referral partner communications, digital marketing initiatives, organizational announcements and internal employee communications strategy. This position also supports marketing workflows and prioritization to ensure projects are completed efficiently and effectively. The ideal candidate is both strategic and execution-oriented, with strong communication skills, marketing expertise, and exceptional project management abilities. This role requires the ability to manage multiple priorities while maintaining brand standards, organizational alignment, and audience-centered messaging.
Requirements
- Bachelor’s degree in marketing, communications, public relations, journalism, business, or related field required.
- Minimum of seven years of progressive experience in marketing, communications, brand management, or related leadership roles.
- Minimum of three years’ experience managing direct reports
- Experience managing integrated marketing campaigns, internal communications, and multi-channel communication strategies required.
- Demonstrated experience in project management and leading cross-functional initiatives with competing priorities and deadlines.
- Strong understanding of digital marketing platforms including email marketing systems, CRM tools, and marketing analytics.
- Exceptional written and verbal communication skills with the ability to tailor messaging for diverse audiences including executives, employees, referral partners, consumers, and community stakeholders.
- Proficiency with marketing automation platforms, CRM systems, and project management software.
- Ability to analyze campaign performance data and make informed recommendations for optimization and improvement.
- Demonstrated commitment to maintaining brand consistency and organizational messaging standards.
- Demonstrated ability to manage timelines, budgets, and competing priorities effectively
Nice To Haves
- Master’s degree preferred
- Experience developing nurture campaigns, B2B marketing strategies, and audience engagement initiatives preferred.
- Experience working within healthcare, behavioral health, nonprofit, or mission-driven organizations preferred.
Responsibilities
- Leads development and execution of integrated marketing and communications strategies that support organizational growth, engagement, and brand awareness.
- Oversees internal communications initiatives including leadership messaging, employee communications, organizational updates, culture initiatives, and communication planning.
- Develops and manages B2B marketing strategies focused on referral sources, professional partnerships, and community relationships.
- Creates and oversees consumer nurture campaigns across digital platforms including email marketing, automation workflows, lead nurturing, and retention communications.
- Collaborates with leadership and department stakeholders to identify communication needs, priorities, and opportunities.
- Maintains and strengthens organizational brand standards, voice, tone, and messaging consistency across all channels.
- Coordinates and manages cross-functional marketing projects to ensure deadlines and organizational objectives are achieved.
- Evaluates marketing and communication performance metrics to optimize campaigns and improve engagement outcomes.
- Provides editorial oversight, proofreading, and messaging guidance for organizational communications.
- Supports executive leadership with strategic communication planning and organizational messaging initiatives.
- Develops communication plans for organizational initiatives, launches, events, and change management efforts.
Benefits
- HSA and PPO insurance with HSA or FSA options (Blue Cross Blue Shield)
- Dental insurance (Delta Dental)
- Vision insurance (EyeMed)
- Short-term and long-term disability insurance
- Company-paid life insurance
- 401(k) plan available two months after start date
- Company 401(k) matching for up to 50% of your contribution, up to 6% of your compensation
- Paid time off
- Seven paid holidays
- One floating holiday
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What This Job Offers
Job Type
Full-time
Career Level
Manager
