Director, Content Studio/Media

Piping Rock•Bohemia, NY

23h•$150,000 - $170,000

About The Position

Reporting directly to the Vice President of Marketing & Communications and partnering closely with the Group Creative Director, this leader will head Piping Rock Health Products’ in-house content production organization. The Director, Content Studio oversees the strategy, planning, creation, and delivery of high-quality visual and multimedia content across the company’s portfolio of health and wellness brands. This role leads a multidisciplinary team responsible for photography, video production, motion graphics, ecommerce assets, retail content, product storytelling, and digital creative execution. The Director will build scalable content production capabilities that support marketing, ecommerce, retail, social media, shopper marketing, and consumer engagement initiatives. Working closely with Marketing, Creative, Ecommerce, Social Media, Regulatory, Product Development, and external production partners, this leader will establish efficient production workflows, elevate creative quality, and ensure content is optimized for every consumer touchpoint. This position is responsible for content production and partners closely with the Media team, which owns media planning, buying, optimization, and campaign performance.

Requirements

Bachelor’s degree in Marketing, Communications, Film, Media Production, Advertising, Graphic Design, or related field.
10+ years of progressive experience in creative production, content marketing, studio operations, or multimedia production.
5+ years leading creative, production, or content teams.
Deep experience in consumer packaged goods (CPG), retail, health & wellness, beauty, food, beverage, or other consumer brands preferred.
Proven experience managing high-volume content production across multiple brands.
Strong understanding of photography, video production, editing, motion graphics, social media content, and ecommerce creative.
Experience leading internal creative studios or production organizations.
Excellent organizational, communication, presentation, and leadership skills.
Experience managing budgets, agencies, production partners, and freelance talent.
Must be able to successfully clear drug screening processes, which include testing for all illegal substances per Federal Guidelines.

Responsibilities

Lead the overall strategy and operations of the in-house Content Studio.
Build and manage a high-performing team of producers, photographers, videographers, editors, motion designers, and content creators.
Develop scalable production processes that support multiple brands, product launches, campaigns, retailers, and digital platforms simultaneously.
Balance premium brand storytelling with the speed and efficiency required for high-volume content production.
Establish production standards that ensure consistency, quality, and brand integrity across all channels.
Translate brand strategies into compelling visual storytelling and consumer-facing content.
Lead the development of photography, video, animation, product demonstrations, educational content, lifestyle imagery, testimonials, and high production assets for social platforms.
Develop content that supports every stage of the consumer journey, from awareness through conversion and loyalty.
Ensure all content reflects each brand’s unique positioning while maintaining consistency across the portfolio.
Develop modular content systems that allow creative assets to be efficiently adapted across multiple channels.
Oversee all aspects of video and photography production, including concept development, scripting, production, editing, post-production, and final asset delivery.
Direct internal studio resources and external production partners to deliver high-quality creative on time and within budget.
Establish best practices for studio production, lighting, editing, motion graphics, sound, and post-production workflows.
Determine the appropriate balance between internal production and outsourced creative resources.
Lead development of content that supports Amazon, retailer websites, DTC ecommerce, and digital shelf optimization.
Oversee production of product photography, lifestyle imagery, enhanced content, videos, comparison graphics, and retailer-specific creative assets.
Partner with Ecommerce teams to improve product discovery, consumer education, and conversion through compelling visual content.
Ensure assets meet retailer specifications while maintaining premium brand presentation.
Build efficient intake, prioritization, scheduling, approval, and production workflows.
Manage studio calendars, production timelines, and resource allocation across multiple business priorities.
Partner with Creative Operations to improve speed-to-market and production efficiency.
Develop and maintain Digital Asset Management (DAM) best practices, metadata standards, and asset governance.
Improve content reuse and maximize return on creative investments.
Champion AI-enabled content production where appropriate, improving speed, scalability, and efficiency while protecting brand quality.
Evaluate emerging production technologies, editing tools, content automation platforms, and creative workflows.
Identify opportunities to improve production quality while reducing costs and production timelines.
Stay informed on industry trends in content creation, creator marketing, video production, and consumer engagement.
Partner closely with Marketing, Ecommerce, Social Media, Creative, Product Development, Regulatory, Sales, and Executive Leadership.
Collaborate with the Media team to develop creative assets that support paid media campaigns without owning media planning or buying responsibilities.
Translate business objectives into actionable content strategies and production priorities.
Present production strategies, creative recommendations, and operational updates to senior leadership.
Recruit, mentor, and develop a world-class content production team.
Foster a collaborative, innovative, and performance-driven culture.
Establish clear performance expectations and development plans.
Encourage experimentation, creativity, and continuous improvement.
Build strong relationships with freelance talent, production companies, creators, and agency partners.