Content Studio Lead

Linktree • Los Angeles, CA

8h • Hybrid

About The Position

Linktree is hiring a Content Studio Lead to build and lead the creator-first creative system behind its owned content. This is a player-coach role where the individual will set the creative direction, build the studio's roster, systems, and standards, and also be involved in developing concepts, directing creator capture, and producing or editing first-pass work. The role involves defining how creators are used across channels, translating strategic briefs into clear creator and production briefs, and directing the work from concept through final asset. The Content Studio Lead will set the creative bar, translate audience insights and performance data into resonant creative, and build the studio from the ground up. Initially, this will involve creating and prototyping work, and as the model matures, scaling execution through a flexible roster of creators and contractors while maintaining a high creative bar.

Requirements

• 8+ years of experience in creative direction, brand creative, or content production.
• Experience creating, leading, or directing teams and/or a roster of freelance talent.
• Strong understanding of the creator economy and how creators can serve as storytellers.
• Comfort moving between setting creative vision, giving feedback, and stepping into the work for prototypes or production gaps.
• Experience developing creator concepts, writing creator briefs, directing creator talent, and polishing raw creator material.
• Strong judgment about when content needs more polish and when added production would weaken authenticity.
• Experience leading multidisciplinary contractors, freelance talent, creative agencies, or flexible production rosters.
• Ability to direct copy, design, motion, and video while maintaining a clear and consistent creative standard.
• Experience building creative systems, templates, playbooks, and repeatable formats.
• Fluency in how creative should differ across Instagram, TikTok, YouTube, LinkedIn, Threads, and long-form formats.
• Outstanding communication and feedback skills.
• Proven ability to translate insights and data into creative concepts.
• Strong creative taste and judgment.
• Track record of being an effective brand steward across multiple content formats.

Responsibilities

• Build and lead the creator-led content flywheel process, from insight and brief to concept, briefing, creator content, studio polish, publishing, and learning.
• Make creator voice and real-world proof the default starting point for social creative, with brand-led content used intentionally.
• Set and uphold creative standards for studio output, ensuring reinforcement of Linktree's product vision and business objectives.
• Lead the development and refresh of Linktree’s creative design and motion system for social and content.
• Create repeatable templates that improve speed and consistency while allowing for distinct channel and series identities.
• Translate audience insights and performance data into creative concepts and campaigns that resonate and drive measurable results.
• Build and direct the Content Studio’s core disciplines, establish clear ways of working, and flex the creator roster and specialist bench.
• Coordinate with other internal creative teams to ensure consistency, brand alignment, and non-duplication of work.
• Set the final creative bar for authenticity, storytelling, brand consistency, platform fit, and production quality.
• Provide clear, actionable feedback that strengthens work without overproducing creator-led content.
• Lead larger creative swings and tentpole concepts, bringing in specialist or external support when needed.

Benefits

• Annual wellbeing allowance for fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up, etc.
• 100% coverage (and 80% for dependents) of monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
• Employer contribution towards retirement.
• Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
• Employee stock option program.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed