Content Studio Lead
About The Position
Linktree is hiring a Content Studio Lead to build and lead the creator-first creative system behind its owned content. This is a player-coach role where the individual will set the creative direction, build the studio's roster, systems, and standards, and also contribute to concept development, creator capture direction, and initial editing. The role involves defining how creators are used across channels, translating strategic briefs into creator and production briefs, and overseeing the entire process from concept to final asset. The Content Studio Lead will set the creative bar, translate audience insights and performance data into resonant creative, and build the studio from the ground up. Initially, this will involve hands-on creation and prototyping, evolving to scaling execution through a flexible roster of creators and specialists while maintaining high creative standards.
Requirements
- 8+ years of experience in creative direction, brand creative, or content production.
- Experience creating, leading, or directing teams and/or a roster of freelance talent.
- Strong understanding of the creator economy and how creators can serve as storytellers.
- Comfort moving between setting creative vision, giving feedback, and stepping into the work when needed.
- Experience developing creator concepts, writing creator briefs, directing creator talent, and turning raw material into polished content.
- Strong judgment about when content needs more polish and when added production would weaken authenticity.
- Experience leading multidisciplinary contractors, freelance talent, creative agencies, or flexible production rosters.
- Ability to direct copy, design, motion, and video while maintaining a clear and consistent creative standard.
- Experience building creative systems, templates, playbooks, and repeatable formats.
- Fluency in how creative should differ across Instagram, TikTok, YouTube, LinkedIn, Threads, and long-form formats.
- Outstanding communication and feedback skills.
- Proven ability to translate insights and data into creative concepts.
- Strong creative taste and judgment, and a track record of being an effective brand steward.
Responsibilities
- Build and lead the creator-led content flywheel from audience insight and channel brief, to creator concept and briefing, to creator-supplied content, studio polish, publishing, and performance learning.
- Set and uphold the creative standards for studio output, ensuring reinforcement of Linktree's product vision and business objectives.
- Lead the development and refresh of Linktree’s creative design and motion system for social and content, creating repeatable templates.
- Translate audience insights and performance data into creative concepts and campaigns.
- Build and direct the Content Studio’s core disciplines, establish ways of working, and manage the creator roster and specialist bench.
- Coordinate with other internal creative teams for consistent, on-brand, and non-duplicative work.
- Set the final creative bar for authenticity, storytelling, brand consistency, platform fit, and production quality, providing clear feedback.
- Lead larger creative swings and tentpole concepts outside the always-on system, bringing in specialist or external support when needed.
Benefits
- Annual wellbeing allowance for fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up.
- 100% coverage (and 80% for dependents) of monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
- Employer contribution towards retirement.
- Generous time off for vacation, holidays, parental leave, volunteer time.
- Employee stock option program.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
