Director, Content & Creativity

Adelphi Group•New York, NY

2d•$140,000 - $160,000•Hybrid

About The Position

The Content & Creativity team develops cross-platform brand experiences that create deeper consumer connections through culture. It works with digital publishers, production companies, television networks, movie studios, social platforms, and streaming networks to produce storytelling across large-scale properties and original programs, and across a range of budgets and brand needs. This role strategizes, brainstorms, develops, and executes ideas for multiple brand portfolios within Hearts United. It applies an understanding of creative media, culture, new media real estate, and disruptive thinking to develop richer brand opportunities. The Director collaborates with the Creativity team, client business leadership, Experience Strategy, Planning, and Investment to shape culturally led brand experiences. The role defines visions for client content experiences and entertainment initiatives, develops recommendations and partnerships, and oversees programs from strategy and ideation through creative development, production, distribution, and execution. It also supports client communications, measurement and optimization, new business pitches, and agency marketing materials.

Requirements

At least 8 years of experience in integrated marketing, creative work, or strategic partnership development.
Creative, adaptive, entrepreneurial, and independently minded, with strong cultural understanding and interest in people’s motivations and behaviors.
Strong interest in cultural zeitgeist and passion for entertainment.
Experience in concept development, production oversight, talent contracting and management, and working with and managing media partners.
Exceptional project management skills, including managing multiple work streams and teams with strong quality control.
Ability to address challenges, work under pressure, follow through, and solve problems quickly.
Ability to communicate information confidently and effectively in verbal and written formats, including ideas, pitches, research, recaps, and client presentations.
Experience implementing measurement models and synthesizing data to demonstrate value and program success.
Track record of successfully growing relationships with peer-level and senior clients.

Responsibilities

Define the vision for client content experiences and entertainment initiatives, and work with cross-functional teams to bring it to life.
Partner with Experience Planning and Strategy teams to identify insights that deepen consumer connections and inform creative thinking.
Develop opportunities that meet clients’ marketing and media objectives, bringing in partners to co-develop ideas.
Present recommendations to clients supported by insights, big ideas, cultural proof points, and tactics.
Implement approved measurement models to justify investment and quantify program results.
Build relationships with media strategy and investment teams to align programs with broader strategic priorities.
Stay current on creative, storytelling, and technology trends and their impact on client businesses.
Support the Managing Executive Director with presentation materials, status updates, and ad hoc meetings for client and agency communications.
Support Hearts United leadership with new business pitches and marketing collateral as needed.
Serve as a content expert and day-to-day point of contact for clients, integrated agency teams, and partners across multiple programs.
Lead the development and activation of multi-platform distribution plans across digital, linear, and social channels.
Develop timelines, manage production schedules, meet deadlines, organize meetings, and maintain ongoing team communication.
Ensure pre-, during-, and post-program measurement and optimization plans align with KPIs.
Manage internal and external work streams and production processes during creative development.
Produce written and visual materials, including brand briefs for partners, client recommendations, and program overviews.