Director, Consumer Insights and Research

The National Football League•New York, NY

6d•$165,000 - $195,000•Onsite

About The Position

The NFL Marketing Strategy & Insights team serves as the voice and advocate of NFL fans, leveraging a wide range of research, data, and analytics to uncover strategic insights that inform League-wide business decisions and optimize fan growth. The Global Insights leader will play a critical role in shaping the organization’s enterprise-wide understanding of global fans, audiences, and market dynamics. By integrating research, analytics, and strategic foresight across markets, this role develops global forecasts, analytical models, and measurement frameworks that inform long-range strategy and investment decisions. Working closely with Data & Analytics, Strategy, and Marketing teams, this leader synthesizes insights across multiple data sources and markets to identify macro trends, develop forward-looking projections, and translate complex analysis into clear executive narratives. This role will also build global frameworks, models, and insight systems that enable consistent measurement, strategic planning, and insight-driven decision-making across the League.

Requirements

Bachelor’s degree in Marketing, Business, Economics, Data Science, Statistics, or a related field
10+ years of experience in consumer insights, market research, analytics, or strategy within global or multi-market organizations
Demonstrated experience leading and shaping insights strategy in complex, cross-functional environments
Strong expertise in developing research-informed forecasts, assumptions, or scenario models that support business planning and long-range strategy
Strong executive storytelling and synthesis skills, including experience communicating insights through clear data visualization and presentations
Experience conducting quantitative analysis and translating datasets into actionable business insights
Proven ability to develop analytical roadmaps and strategies (including KPI development and measurement frameworks) and align cross-functional stakeholders to execute against them

Nice To Haves

Strategic, forward-thinking leader with a strong global mindset
Strong executive presence with the ability to influence senior stakeholders
Highly collaborative, with the ability to operate effectively across research, analytics, and strategy teams
Comfortable navigating ambiguity in a fast-paced, evolving organization
Exceptional communication, synthesis, and data visualization skills
Results-oriented with a strong bias toward action and impact
High integrity, sound judgment, and strong ownership mentality

Responsibilities

Develop global forecasts and analytical models by building research-informed projections and scenario models that inform long-term growth strategies and investment planning.
Integrate research and analytics across the organization by partnering with internal teams to combine first-party data, syndicated sources, and primary research into unified insight outputs.
Synthesize insights across markets to identify global trends, translating regional research into a macro-level understanding of fan growth drivers, cultural shifts, and emerging opportunities.
Support executive and ownership-level storytelling by developing clear narratives, visualizations, and materials that translate complex insights into strategic implications.
Drive methodological innovation by introducing advanced analytics, new research techniques, and emerging data sources to strengthen insight capabilities