Associate Director, Research & Insights

Dotdash Meredith•New York, NY

2d•Hybrid

About The Position

People Inc. is looking for an Associate Director of Research & Insights to lead our research strategy for our Beauty, Style, & Entertainment verticals (Core endemic portfolio: People, Entertainment Weekly, Instyle, Byrdie). Our high-quality content is aimed at helping people make decisions, find inspiration, and take action. And our first-party data is at the heart of informing everything we do--and not just on our beauty, style, & entertainment sites, but across powerful brands in home, food & beverage, tech, travel, family, and health (including powerhouses like Better Homes and Gardens, Food & Wine, Travel + Leisure, and AllRecipes). This position is hybrid in-office, with the ability to work remotely for up to 2 days per week. Across our brands and platforms People Inc.'s content engages, informs and entertains over 175 million U.S. consumers each month. Our team helps Beauty, Style and Entertainment brands understand and connect with these consumers, using data to surface insights that inform content, media and advertising strategies.

Requirements

College degree required
Proficiency with at least 3 (or more) of our tools or resources as a direct end user (includes comScore, MRI-Simmons, Telmar, Looker, Tubular, other social tools)
Experience directly supporting an Ad Sales and Marketing team(s)
Experience managing and mentoring analyst teams of three or more
Understand the digital advertising landscape, products, and trends that are important to industry media buyers
Strong interest in engaging with and understanding key audiences, topics, trends, and events to tie market and world events to audience insights and present a point of view that is appropriate for and in context with the these industries
A true self-starter who provides proactive ideas, understands organizational goals, and moves initiatives forward - with a proven track record of leading projects from start to finish and delivering business value
An excellent communicator with outstanding research storytelling skills which allow you to draw out key insights, and can tailor compelling and engaging messages for different audiences
A strategic thinker with strong analytical and problem-solving skills
Solid grasp of media math, statistics, digital engagement metrics, and research methodologies

Nice To Haves

Direct Beauty, Style and/or Entertainment category experience
Passion for Pop Culture

Responsibilities

Develop and maintain systems that enable our current analysts/category experts to continue to provide best in class service and insights to our stakeholders while also ensuring their growth and professional development.
Advise and mentor analysts in both day-to-day work and project management - requires understanding and knowledge of media sales/strategic advertising process, broader industry landscape (B/S/E categories and media in general), and tools and resources for audience and content positioning (including but not limited to MRI-Simmons, comScore, social media measurement tools, 1P resources, Print/Magazine resources, etc.).
Personnel administration | Includes but is not limited to process management. time off management, identifying and flagging challenges, escalating development opportunities, etc.)
Personnel development | Partner with Senior Director for opportunities for development as well as career path growth within the team and support your team in achieving those goals
Manage analyst workflows, monitor capacity, & ensure deliverables are timely and meet the strategic objectives of our stakeholders.
Systems and processes | refining and maintenance (project trackers, dashboards, report macros, external calendars, etc.)
Work with the Senior Director in the development and regular updating of collateral. Examples include category one-sheets and on-the-shelf go-to-market (GTM) materials, for both B/S/E Sales and Marketing teams and all other corporate divisions (Print, Enterprise, PR, Commerce, Content, etc.)
Support and coverage for RFPs and day-to-day ad hoc requests when analyst bandwidth is stretched and/or PTO coverage. This means direct use of our toolkit (of 1st and 3rd party solutions) to deliver insights and strategic recommendation.
Expertise in working with large data sets to synthesize information and draw out key insights
Expertise in using multiple sources of data and information (whether syndicated, quantitative, qualitative, secondary, etc.) to guide business decisions