Director, Consumer Health & Wellness (Public Relations)

Orchestra • New York, NY

3d • Hybrid

About The Position

Small Girls PR is seeking a Director to lead strategic communications across its consumer health and wellness portfolio. The role leads integrated communications strategies for brands influencing how consumers think about and engage with health and well-being, from emerging disruptors and digital-first platforms to established household names. The Director develops culturally relevant, consumer-first narratives and campaigns that make complex health and wellness topics compelling, build brand awareness, and generate meaningful earned media.

The Director develops long-term strategies and tentpole campaigns, anticipates roadblocks, and serves as the primary strategic contact for clients and interagency partners. The role involves personally crafting pitches, reviewing media lists, conducting direct media outreach, originating earned-first creative ideas, measuring quantitative and qualitative results, and expanding clients’ media presence across traditional and emerging outlets. The Director also mentors junior team members and helps improve internal processes.

This position is based in the New York City office and follows a hybrid schedule, with two days per week in the office.

Requirements

• 7–9+ years of experience in public relations and integrated communications, with significant experience across consumer health, wellness, and lifestyle brands.
• A strong portfolio of consumer health campaigns that have driven earned media and cultural relevance.
• Experience translating health, science, or wellness topics into accessible, compelling consumer narratives.
• Deep understanding of the consumer health and wellness landscape, including emerging trends, shifting consumer behaviors, and cultural conversations in areas such as preventative health, sexual and reproductive health, mental health, nutrition, telehealth, and everyday wellness.
• Established relationships with consumer, health, wellness, lifestyle, and business media.
• Proven ability to secure meaningful coverage across top-tier national outlets and emerging platforms.
• Proven experience developing creative, insight-driven campaigns that bring health and wellness brands into broader consumer and cultural conversations.
• Demonstrated success leading client relationships and agency teams and providing strategic counsel.
• Strong organizational and time management skills, including the ability to lead multiple client workstreams and priorities simultaneously.
• Ability to build and maintain journalist relationships and translate client stories into compelling coverage.
• Ability to plan and delegate efficiently, remain focused on priorities, and adapt when timelines shift.
• Personal experience conceiving successful PR stunts and campaigns that generated significant attention.
• Resourcefulness, nimbleness, intellectual curiosity, and a realistic, optimistic approach to challenges.

Responsibilities

• Develop long-term strategies and tentpole campaigns that position clients for success in competitive markets.
• Proactively identify potential roadblocks and solutions to support client success.
• Build strong client and interagency relationships as the primary strategic contact.
• Craft compelling pitches, review media lists, and conduct direct outreach to secure feature placements across print, digital, podcasts, substacks, and broadcast publications.
• Originate innovative, earned-first ideas that generate tangible results and advance client and agency business goals.
• Provide comprehensive insights that reflect quantitative outcomes and qualitative impact.
• Develop strategies to secure placements beyond traditional digital outlets and in new-to-client outlets.
• Mentor junior team members, coaching them on strategy pivots and professional development.
• Help improve internal processes.
• Lead client relationships and agency teams, provide strategic counsel, and identify proactive brand opportunities.
• Manage multiple client workstreams, campaigns, and priorities simultaneously.

Benefits

• Generous paid time off that scales with tenure.
• Summer Fridays.
• Mental health Day of Rests.
• Caregiving days.
• Time off for Unsick Days dedicated to preventative care.
• Smalls In Sync program provides dedicated time for collaboration and strategic solo work.
• 100% employer-covered medical plan.
• 401(k) match up to 4%.
• Dental insurance.
• Vision insurance.
• Employee-led committees that shape company policy and organize team celebrations.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed