Communications & Public Relations Director

Xponential Fitness, LLC • Irvine, CA

22h • $150,000 - $170,000

About The Position

The Communications & Public Relations Director guides Xponential Fitness’s enterprise-wide communications strategy, including public relations, franchisee communications, and crisis-management communications. The role develops and executes strategies that support business priorities, protect and enhance the Company’s reputation, ensure consistent messaging across audiences, and strengthen engagement with franchisees, media, and other stakeholders. The Director works closely with communications team members and external PR resources to ensure effective messaging, processes, and responses are in place for key initiatives, sensitive issues, media inquiries, franchisee feedback, and other high-impact matters.

Requirements

• Bachelor’s degree in Communication, Journalism, Marketing, or a related field.
• 8+ years of experience in strategic communications and public relations.
• Ability to manage deadlines for multiple brands simultaneously and meet deadlines in a fast-paced environment.
• Highly organized, detail-oriented, and results-driven.

Nice To Haves

• Experience in a corporate communications leadership role in a franchisee-based organization.

Responsibilities

• Direct Xponential’s Public Relations function in partnership with the VP, Communications & Partnerships, and serve as the primary point of contact for media outlets and other external parties making inquiries on behalf of the brands.
• Develop and execute a proactive public relations strategy that supports business objectives, protects and enhances brand reputation, and reinforces each brand’s position in health and wellness.
• Monitor external trends, media coverage, stakeholder sentiment, and emerging issues that may affect the Company’s reputation, and recommend proactive communications strategies as appropriate.
• Manage relationships with outside public relations agencies, consultants, vendors, and other communications resources, ensuring high-quality execution, strategic alignment, and effective use of resources.
• Oversee and contribute to franchisee communication programs that strengthen the partnership between Xponential and its franchisees.
• Ensure franchisee communications build engagement around brand business priorities and initiatives that support franchisee profitability.
• Support storytelling in brand messaging at Xponential Convention brand sessions, customizing content for each individual brand.
• Support brand leadership with Franchisee Advisory Council calls and meetings by developing content and messaging strategies.
• Support special events, meetings, and conferences designed to increase franchisee engagement across all brands.

What This Job Offers

• Job Type: Full-time
• Career Level: Director