Director, Public Relations and Communications

Accuity

1d • Remote

About The Position

The Public Relations & Communications Director is a strategic individual contributor responsible for defining and executing an integrated communications strategy that strengthens Accuity's brand, reputation, and market influence in the healthcare provider and revenue cycle space. The role leads internal and external communications, earned media, executive visibility, and B2B social media, while advising senior leadership and aligning communications across marketing, content, and business priorities. The position supports a fully remote workforce and is part of the Sales & Marketing department.

Requirements

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.
• 8 to 12+ years of experience in public relations and communications within healthcare or healthcare technology.
• Proven experience developing and executing integrated communications strategies in a B2B environment.
• Strong media relations background with a track record of securing earned media coverage in healthcare or health IT.
• Experience leading internal communications in a distributed or growing organization.
• Demonstrated experience advising and supporting senior executives.
• Experience managing crisis communications and reputational risk.
• Experience with B2B social media strategy and executive amplification.
• Strategic thinking and ability to translate business objectives into effective communications strategies.
• Exceptional writing, editing, and storytelling capabilities.
• Executive presence and ability to influence senior stakeholders.
• Strong judgment in high-stakes or sensitive communication situations.
• Ability to operate independently as a strategic individual contributor.
• Effective collaboration across a fully remote, cross-functional organization.
• Strong organizational and prioritization skills, including the ability to manage multiple initiatives.
• Data-driven mindset focused on measuring and improving outcomes.
• Adaptability and comfort operating in a fast-paced, evolving environment.
• Ability to interact with people and technology while sitting or standing, communicate via phone and email, and sit for extended periods, with or without reasonable accommodation.

Nice To Haves

• Familiarity with healthcare provider operations, revenue cycle, or clinical documentation integrity environments.

Responsibilities

• Develop and own a comprehensive communications strategy aligned with company growth objectives, brand positioning, and healthcare market dynamics.
• Define messaging frameworks that ensure consistency across internal and external channels.
• Partner with marketing leadership to align communications with campaigns, brand strategy, and demand generation efforts.
• Establish KPIs and measurement approaches to evaluate reach, engagement, and business impact.
• Lead external communications programs targeting healthcare providers, health systems, and revenue cycle stakeholders.
• Partner with the content team to ensure consistent storytelling while maintaining ownership of external communications strategy and distribution.
• Develop and amplify thought leadership initiatives, customer stories, and industry perspectives.
• Own and execute earned media strategy, including media relations, press outreach, and reputation management.
• Build and maintain relationships with healthcare, health IT, and business media outlets.
• Develop press materials, including releases, pitches, and media kits.
• Lead proactive media engagement and positioning opportunities.
• Lead crisis communications planning and execution, including issue management, messaging, and executive guidance.
• Partner with legal, compliance, and leadership to manage reputational risk.
• Define and lead B2B social media strategy, with emphasis on LinkedIn and relevant healthcare channels.
• Oversee content planning and distribution in partnership with content, brand, and marketing teams.
• Enable executives and subject matter experts to amplify messaging and thought leadership.
• Track and optimize social media performance based on engagement, reach, and business relevance.
• Advise executives on internal and external communications strategy.
• Develop executive messaging, presentations, and key stakeholder communications.
• Manage executive visibility strategy, including speaking engagements, media opportunities, and industry presence.
• Support executive personal brand development across media and social platforms.
• Ensure executive messaging aligns with company strategy.
• Design and execute an internal communications strategy that informs, engages, and aligns a fully remote workforce.
• Partner with HR and leadership to support change management and organizational initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Director